Instagram takeovers began as a way for brands to interact and collaborate with their Instagram audience. Takeovers allow companies to make their marketing experience engaging and fun. Takeovers have become one of the most important ways for companies to market their brands on Instagram.
Customers crave authenticity from brands like never before. Making a brand personal is the best way to provide an authentic experience for customers. By making your brand personal, you will show the world that you are more than just a business. There are relatable people behind the scenes that want to connect with the customers. […]
Personalization has drastically changed over the years. In the beginning, personalization was merely using a customer’s name in an email. Now, personalization has evolved to provide people with product recommendations based on their preferences. Brands have realized that personalized marketing materials are more engaging and get better results. This has caused many marketers to create […]