If your business isn’t on social media, then you’re missing out! Social media can provide you with significant value like connecting with new customers, getting feedback on your brand, and learning more about your audience and competitors. Before you jump online and go all-in, there are some things to consider like which platforms are right for your business. It wouldn’t make sense for us to tell you to invest all your time and skills into every corner of the internet. Instead, you need to find the social media platform(s) that fit your business and audience best. To help you make that decision, here is a description of each of the most popular platforms on social media.
Even if you don’t have an account, I’m sure you’re familiar with Facebook. As of July 2021, Facebook was the most used social media platform in the world. Over 2.8 billion people actively use it on a monthly basis to connect with friends, share pictures/videos/articles, and post their own thoughts and opinions. As a business, Facebook can be an invaluable tool that will help you reach a varied audience. It’s a great resource for businesses to share contact information, company updates, and photos as well as advertising. Facebook offers powerful advertising tools and in-depth analytics so that you can be confident that you’re reaching the right people.
With so many users, it’s hard to say who is Facebook’s target market exactly. Facebook has a very broad audience appeal with nearly 68% of adult Americans using it. It’s a great starting point because you really can’t go wrong.
Next up is Instagram, which is owned by Facebook. While Instagram is only 11 years old, most of the younger generations don’t remember life without it. The content you’ll see on Instagram is very photo and video-heavy and is highly curated. As a young millennial, if I want to check to see what my college friends are up to, I’m heading over to Instagram, not Facebook. A lot of people also use Instagram to follow their favorite celebrities, brands, and influencers to stay in the know. Influencers are a big part of this app and are a great way to get your marketing material in front of the right audience.
Instagram is great for businesses that are interested in targeting 18-34-year-olds. Brands that are categorized within the travel, music, food and drink, fashion, and film industries, tend to do extremely well. If you’re thinking about hopping on Instagram, post high-quality photos and videos, test out the features like stories or reels, and engage with your followers.
If photos and videos aren’t your forte, you might fit in better on Twitter. Twitter is known for its quick, 140-280 character limit updates. The platform makes it easy for people to interact with businesses (vice versa) through favorites, retweets, and mentions. In fact, many businesses use Twitter as a customer service outlet and monitor what people are saying about their business. The catch with Twitter is that to really stand out, you must have a strong brand voice. For instance, brands that use humor and quick wit tones seem to perform exceptionally well.
The demographics are slightly older than Instagram, with more users falling in the 25-50-year-old range. Celebrities, current events, social and political movements, and humor seem to be the trending topics on Twitter.
YouTube is all about video! Users can watch, upload, and share videos all in one place. The types of videos that are uploaded here are endless — everything from creative, visual, and educational. To get the most out of your account, invest time and money into producing and editing good-quality videos. If you don’t want to commit to full-length videos, try out YouTube Shorts. This new rollout is YouTube’s attempt to compete with TikTok and Instagram Reels.
Some amazing facts about YouTube that we couldn’t pass over… Youtube is the second most used platform in the world with more than 2 billion monthly users. Over 74% of adults use it in the U.S. With those numbers, it’s fair to say that you’ll also be able to reach a varied audience like Facebook.
While Linkedin is the smallest platform on this list, it is the best one to use for professional networking. Most users are on the platform to connect with other working professionals, search for/post jobs, and promote their business. If you’re looking to grow your business or your team, Linkedin would be the best place to post new opportunities.
Most users are 36-55 years old, hold an upper management position, and make more than $75,000. So, if you’re searching for the decision-makers of the company, Linkedin would be a smart choice.
There’s no question that each platform was made for its own purpose and to accommodate specific audiences. Now it’s your turn to decide where you want to end up. What platform do you think fits your business best? Let us know on the platform(s) you use!
For more social media management information, please reach out to Transformation Marketing in Lincoln, NE at 402-788-2896!