SEO Pyramid Strategy

Have you ever heard of Maslow’s Hierarchy of Needs? It’s a theory of psychology that prioritizes the most fundamental human needs over more advanced needs, like physiological and safety needs over esteem and self-fulfillment needs. The theory is that you can’t achieve the advanced needs at the top without ensuring the more basic needs are met first at the bottom. To put it simply, you can’t achieve your full potential without food, water, and shelter first. Now, why am I talking about this? Well, SEO can be explained using a similar pyramid concept. There are many elements that make a successful SEO pyramid strategy. Let’s take a look…

 

What Makes Up the SEO Pyramid?

We’ll start off with the most basic, fundamental needs of SEO and then move onto more advanced and growth-oriented needs. 

• Accessibility, Quality Content (Tier 1)

• • • New Text Content – The overall purpose of adding content to your website is to improve your SEO, which will ultimately increase traffic to your site. You want to frequently post fresh and relevant content that relates to your brand. The more relevant, the more likely you’ll get more clicks and people coming back to your site.
    • Internal Links – When you add a new page to your website, you’ll create a unique URL link. This URL can be shared across the web both externally and internally. Insert relatable links into your content to keep people interested and on your website for as long as possible. 
    • Bot Accessibility – Search engines use bots to read and understand your content. They’ll be looking for optimized keywords, alt text, links, etc. Once they determine what your site is about, they’ll rank it on the search engines.
    • Site Maps – A sitemap is a blueprint of your website. It contains information about the pages, images, and other files on your website. The search engine can use this to more efficiently find, crawl, and index your site. 
    • URL Structure – Your URL structure tells search engines what different pages of your website are about and how they relate to each other. The best structures optimize for both page rank and user experience. 
    • Server Response Codes – Every time your website is visited, the web browser and server exchange information. The server alerts the browser and user with a response code. The response is a three-digit code known as the HTTP status code. 

• Keyword Research & Targeting (Tier 2)

• • • Keyword Brainstorming – When choosing keywords, you’ll want to go after the common words or phrases associated with your business. By doing so, you will help search engines read and understand what your page is about. As a result, the search engine will be able to place it in the most relevant searches.
    • On-Page Targeting (Titles, Metas, URLs, Text, Etc.) – On-page SEO is optimizing every web page in order to rank higher and earn more traffic from search engines. Search engines examine each factor when determining your website’s rank. Even forgetting a single factor can move your site down in the search results, where it is unlikely to get much traffic. 

• Link Building (Tier 3)

• • • Manual Requests & Link Creation – Link building is the practice of acquiring one-way hyperlinks from other websites to your own (also known as backlinks). The objective is to improve search engine visibility and getting linked on an external website shows credibility and relevance. 

• Social (Tier 4)

• • Website User Engagement – User engagement is any way that a visitor interacts with your website. The more actions visitors take on your website, the better. You want people to click and interact with your content rather than just quickly passing through and exiting. 
  • Social Signals – Search engines monitor businesses’ social networks and watch for comments, likes, shares, and more, which leads to more links to your website. Engines can use this information to help them decide on search ranks. 

 

Closing Thoughts

SEO can be a very complicated and confusing process. Use the SEO pyramid strategy to prioritize the most important needs first. Overall, this will help you build a solid website and rank higher in search engine results. If SEO isn’t your thing, contact the experts. For SEO assistance, call Transformation Marketing at 402-788-2896.