After watching the Super Bowl ads, how many brands can a viewer recall? Some can talk about their favorite brands, while others can remember an ad, but they may not recall the brand.
After watching Super Bowl 49, many consumers discussed their favorite ads. Brands were not only discussed on social media platforms, but also in articles written about the Super Bowl. Many commercials were watched, rewatched, and shared from YouTube. In total, these 30-second spots were shown to over 45,000 viewers. According to iMedia connection, “This year’s Super Bowl was the most watched U.S. television program ever.”
Since so many people watched the ad-packed Super Bowl, which ads were most effective? This can be measured by looking at how effective the ads will be on sales. This chart shows the Top 10 Most Effective Brands Measured by percentage increase in likelihood to purchase:
This chart shows that many popular ads were for movie trailers. After watching these, many people can recall what they saw and are likely to go see the movie. The top movies people want to see after the Super Bowl include: Furious 7, Minions, Pitch Perfect 2, Ted 2 , and Fifty Shades of Grey. So even though the movie industry spent $4.5 million to run one trailer during the Super Bowl, they should see an increase in the amount of people going to see these movies.
Besides movies, other brands recalled were unrelated to each other. Only one auto dealer was remembered and one beer brand. This shows how important it is that your brand stands out. Without this, the investment of something this expensive could cost your brand.
This other chart shows the Brand Effectiveness measured by increase in likelihood to purchase. These charts are broken down into categories and the top brands for each one. Most of these brands should see positive results from their ads running during the Super bowl.
Here at Transformation Marketing, in Lincoln, Nebraska, we can film a commercial for your brand that will be remembered. We can create ads that are consistent with your overall branding and will stand out against your competitors. Come down to our production studio, or have us film at your location to create a professional commercial that can be run on TV or shared on YouTube. Videos are a great way to share your brand and connect with your social media followers. Plan your next video shoot with Transformation Marketing to help your brand reach your consumers.