Is a good mobile website that important? YES!
Mostly because mobile web use has surpassed desktop. Add in the fact that people under the age of 40 are the least tech-savvy people on the web. Wait, what? Did you say the least tech-savvy? YES, THE LEAST! How do you figure…???
A few weeks ago a friend of mine from Denver was in town and staying with us while on a business trip. He was telling me about a “20-something” woman that was reported to the police by a “concerned passerby.” She was described as “distraught, confused and disheveled.” The police found her, downtown in the middle of the afternoon, on the 16th Street Mall, in the middle of the workweek. They learned she had just flown into town and decided to spend a little time shopping and the Lyft driver suggested the downtown area. While shopping, she dropped her phone and it broke. She panicked; EVERYTHING she needed was in that phone! How was she going to find her friends address? How was she going to get a Lyft or Uber? How was she going to pay for anything without Apple Pay? Now, you may be rolling your eyes, BUT THIS IS A TRUE STORY! Would you call this woman tech-savvy OR tech-dependent? Think about it. Do you have kids, grandkids, nieces or nephews? Try this little experiment: Take their devices away and send them outside “to play” for an hour and watch what happens. Now, would you call those bewildered zombies wandering lost in your front yard “Savvy or Dependent”?
This is a sad part of our modern-day landscape.
Now, let’s think about these people as they press a button on their mobile device and say “Alexa, where is the closest coffee shop?” or “Siri, get me an Uber!” Do you really expect them to go to your website, ‘zoom in’ on your too small text and read 3 paragraphs about your amazing Up-Front Parking and Friendly Knowledgeable Staff?
You are attempting to gain the attention of a consumer that microwaves a Pop-tart because “Who has the time to spend the 3 minutes it takes in the toaster?” (Yes, there are microwave instructions on a box of Pop-Tarts.) This is your future consumer and they don’t have the patience to dredge through a clunky, non-functional mobile site.