Measuring Success with Google Analytics

by | Jan 19, 2021

google analytics

Congrats, you’ve launched your first website! The fun doesn’t stop there though, now it’s time to dive into Google Analytics to measure your success. Researching and adjusting your website based on your analytics will help you leverage the best results.

 

What is Google Analytics?

Google Analytics is a tool that collects, measures, and analyzes your website data. It can identify how many people are visiting your site, where they are coming from, how they navigate your site, what content they are most engaged with, and so much more. 

Ultimately, marketers use analytics to maximize the performance of their website. With the help of analytics, marketers can make data-driven decisions, have an easier reporting process, identify weaknesses and strengths, and understand their audience better. 

 

Google Analytics Reports You Should Use

Audience

The audience report shares everything you need to know about the people you visit your website. It breaks down key details about:

    • •  Demographics (how old they are and what is their gender)
    • •  Location (where they are from)
    • •  Interests (what they like and dislike)
    • •  Devices (what technology are they are using)
    • •  Frequency (how often do they visit your website)

 

Understanding these insights will help you better understand your audience and create a better user experience in the long run.

Acquisition 

The acquisition report will share how traffic got to your website. People can be driven to your website from all over the web, so this is the best way to find out where they are coming from. It will report details about:

    • •  Marketing Channels (organic search, paid ads, email, social media)
    • •  Sources (Google, Bing, Yahoo)
    • •  Organic Keywords (SEO)

 

Utilizing this data can benefit your own business by targeting the channels and sources more heavily that serves up the most traffic to your website. 

Behavior 

The behavior report shares information about content and it’s engagement. With this report, you can determine:

    • •  Top Pages
    • •  Time Sessions
    • •  Navigation Patterns
    • •  Exit Pages

 

By identifying behavioral patterns, you can provide your users with more relevant content to interact with. Additionally, this report can help bring a better experience by learning how fast your websites load, and if slow, how to make it faster.

Conversion
  • The conversion reports share when/if users are taking further action when viewing your ads. Typically your conversions will relate directly to your business goals. The conversion report will share:
    • •  Desired actions are taken (completed an online purchase, made a call, requested directions, signed up for a newsletter)
    • •  Conversion rates (how they are working and do they need improvement)
    • •  Sources (what sites are drawing the best conversion rates)

 

This information can help determine if your website and content resonate with your audience. 

 

Closing Thoughts

As you can see, Google Analytics offers many helpful tools and insights to maximize your website’s performance. If you’re just starting out and have questions, please reach out to Transformation Marketing. The Bean Team has years of experience tracking analytics and improving websites based on what the numbers say. Call us at 402-788-2896!

 

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