It’s amazing how social media can connect us with people from all over the world. With the help of social platforms, businesses can promote themselves and sell products at a relatively low price and without ever having to meet in person. As we come across and follow brands online, we can recognize a common theme for our favorites — a distinct personality. If you truly want to leverage your brand on social media, we recommend “getting personal” on your feed. In this blog, we’ll give you some pointers on how you can show your personality online and share a few unique examples.
Getting Personal on Social Media
Now you may be wondering, “what does ‘getting personal’ mean?” What we mean by this is showing the humanity behind your brand. We know that brands often fall into robot mode when it comes to social media. While it’s a-ok to promote your products in a professional and precise way, it’s not ok to come off as boring, dull, or dare I say… lifeless. With that in mind, here are some ways to bring life back into your social media:
Tone of Voice
When people interact with brands, they expect to have a one-on-one connection. Rather than being a generic brand, you can spice up your presence by having a consistent tone of voice. I think it’s safe to assume that most online users favor a friendly, conversational tone. You can share this tone by using consistent emojis, hashtags, and language. Here are two brands that we think do a great job of knowing their audience and having a fun, witty tone of voice.
It’s not uncommon for people to value customer service over the actual product itself. You may say that you have “the best product in the world”, but if you don’t have the customer service to back that up, people aren’t going to stay loyal to your brand. Today, customers expect a brand’s social media accounts to be helpful, responsive, and empathetic. By communicating with your customers in a personal manner, you’ll be able to build trust and gain their purchase. If you’re able to consistently exceed the expectations of your customer by being present, it will most likely create a positive ripple effect that goes far beyond your initial interaction. Here are two brands that we think utilize social media well to deal with customer service questions and complaints. Whether it’s a tweet on Twitter or a message on Facebook, they both have teams that monitor all social media platforms to see what customers are saying and offer customer service care whenever needed.
One of the best ways to show your personality is by getting your employees involved. While it might be easier to only post stock images, but we can honestly tell you, they won’t get as much attention as photos of your employees. People like to be able to put a face behind the brand, and employee photos do just that. We’ve seen great success with employee spotlights, team pictures, birthday shoutouts, and just around-the-office randomness. But here’s the thing, the employee interaction shouldn’t just stop once the post is published. Encourage your employees to engage with your posts as well. Having your employees like, repost, and comment confirms that the people behind the brand truly care about their work. Here are two brands that we think do a great job at showcasing actual people behind their brand!
Similar to employee photos, videos can help break down walls and show the true authenticity of a brand. In this day and age, videos get 1200% more shares than text and images combined. So with that in mind, what are you waiting for? Some great ways to implement videos into your social feed are by doing live streams, behind-the-scenes tours, or even jumping in on the most recent TikTok or Instagram Reel trends. Sharing videos that have less production and editing allows more room for your personality to shine through! Here are two brands that have fully embraced the new trends of social media by using various forms of video!
There you have it. So many brands have benefited by wrapping up their brand’s in-person culture and environment and expanding upon that on social media. What businesses do you think do an exceptional job at portraying themselves as humans and not just a brand online? Let us know in the comments!
As always, if you need marketing with a personal touch, reach out to us at Transformation Marketing in Lincoln, NE! We can help you with social media, website development and design, programmatic advertising, blog writing, and so much more. You can reach us at 402-788-2896!