We’ve all heard the saying “content is king.” But what does that really mean, and where did that saying come from? This phrase stemmed from Bill Gates’ essay titled “Content is King.” The essay was published on Microsoft’s website in 1996, and it explained Gates’ prediction of content being the driving force behind the internet. To this day, those words are truer than ever. As we’ve learned more about search engines and optimization, we’ve learned that it’s not just about having content, but it’s about having fresh content.
If you have the goal of driving more traffic to your website, this can be achieved by regularly posting engaging, relevant, and new content. Let’s take a look!
What is Fresh Content?
The overall purpose of adding fresh content to your website is to improve your search engine optimization (SEO), ultimately increasing traffic to your site. When we say adding “fresh content” to your site, this is what we mean…
Fresh content isn’t just about making small changes and updates to already existing pages. While such changes are important to keep your site up-to-date, it won’t make a significant difference in improving SEO.
Fresh content is more about adding new pages. Overall, the purpose of adding new content is to answer customer questions, report news, or share information related to your industry. As an example, this could be done through content like videos, infographics, quizzes, and blogs. A blog can be a great addition to your site, as you can easily create new pages on a variety of relevant topics. However, as you’re adding new pages, you should keep a few things in mind to have a better chance at ranking higher in the search engine results…
How to Improve SEO with Fresh Content
SEO can be improved in a number of ways, but here are the most effective tactics:
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1. Focused Keywords
- When writing content, you should focus on one or two keywords per page. When choosing keywords, you’ll want to go after the common words or phrases associated with your business. By doing so, this will help search engines read and understand what your page is about. As a result, the search engine will be able to place it in the most relevant searches. One thing to keep in mind is not to cram in your keywords where they don’t belong; only use them naturally and where they make sense.
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2. Link Building
- When you add a new page to your website, you’ll create a unique URL link. This URL can be shared across the web both externally and internally. External linking is commonly known as backlinking, which is when another website links to yours. When you create quality content, people will naturally share and link to it. Gathering these links will show search engines that you’re an authority on the subject and will improve your search ranking. In addition to external linking, internal linking is when you link to yourself – from one page of your website to another. The most common place to use an internal link is when adding links to other related topics within a blog.
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3. Consistent User Activity
- One of the greatest advantages of adding fresh content is creating more opportunities for users to engage with your website. By regularly posting new content, you’ll get visitors who frequently come back to your site to see what’s new. These same people are more likely to share your link on social media or leave a comment. However they interact, it will show search engines that your content is engaging, relevant, and deserves a top spot in the rankings.
Closing Thoughts on Fresh Content
Adding fresh content to your website and undertaking SEO can be a big task. Here at Transformation Marketing, we know the importance of posting regularly and how to skillfully craft your website so that it will appear higher on the search engine results page. As an online marketing agency, we will help to guide you through this process smoothly. To learn more about Transformation Marketing, located near Lincoln, NE, please visit our website or give us a call at 402-788-2896.