Hello October! It’s time to take full advantage of everything fall has to offer. Businesses should take part in fun holidays and seasonal trends to leverage their marketing. Knowing the do’s and don’ts of fall marketing will help your business rise to the next level.
Fall Marketing Do’s and Don’ts
Do: Have Fun with Holidays
We may be a bit biased, but we believe that the fall has some of the best holidays. Halloween and Thanksgiving are two of the most celebrated holidays in the U.S. and you can easily switch up your marketing to take part. Have fun with decorating, promotional gifts, social media contests, themed events… the list could go on.
Now, there is more to fall than just Halloween and Thanksgiving, there are some super fun (and maybe even a little wacky) holidays to celebrate in addition to these two major holidays. For example:
• October 4th – National Taco Day
• October 21st – Get To Know Your Customers Day
• October 29th – National Cat Day
• November 4th – National Candy Day
• November 13th – World Kindness Day
• November 25th – Small Business Saturday
Check out more holidays here!
Don’t: Underestimate the Power of Content Marketing
The hectic summer has slowed down and the cooler weather has set in. The fall is usually a time where most people like to slow down and cozy up inside. With that in mind, a lot of those people will be turning to social media, blogs, and videos to stay entertained and connected. As a business, you can take advantage of that by keeping your content fresh and up-to-date so that you can reach and engage with your audience as much as possible.
Do: Give Thanks
We already mentioned celebrating Thanksgiving, but another important aspect of that holiday and the fall season is being thankful. The fall is a great time to show appreciation to your community and customers. You can do this by offering exclusive deals, hosting giveaways, or giving thanks through social media. By showing your appreciation, you’ll be able to increase customer loyalty and satisfaction because it shows how much you value them.
Don’t: Ignore Your Competition
Whether it’s hot beverages, fashion, decor — there are always new trends that make their debut when fall rolls around. It’s important to not take your eyes off of what your competitors are doing and how to incorporate those new trends into your marketing strategies. Many businesses benefit from hopping on the trendy bandwagon… even if it means being a little bit basic.
Do: Promote Seasonal Events and Activities
Fall offers a lot of great opportunities for putting on seasonal events and activities. Here are some fall-themed ideas of things you can host as a public event, run as a sponsor, or put together for a team bonding activity: pumpkin patch, apple orchard, pumpkin carving, corn maze, cider tasting, nature hike, coffee bar, bonfire, hayrack ride, trick or treating, potluck tailgate, or costume party. See… There’s so much to do! You won’t run out of ideas.
Don’t: Overdo Black Friday
There is no doubt that Black Friday is one of the biggest shopping days of the year, but as a small business, it’s hard to compete with nationwide chains. That’s why we encourage small businesses to not overdo on Black Friday and take part in Small Business Saturday instead. While small businesses often can’t price-slash quite as much as a big retailer, you know that your money is staying local and supporting a small business. So with that said, we say enjoy your Thanksgiving AND your Friday, and then hit up some local stores on Saturday!
So now you know the do’s and don’ts for fall marketing! What strategies are you going to implement into your marketing this season?
At Transformation Marketing in Lincoln, NE, we are specialized in graphic design, social media marketing, programmatic advertising, video/photo production, blog writing, and much more! Give us a call at 402-788-2986 to learn more about our services!