Advertising to people on-the-go can be critically important for today’s retailers and restaurants. In fact, a large percentage of searches happen while people are on-the-go or doing something spur-of-the-moment. Below are four ways that retailers and restaurants can – both cheaply and effectively – advertise on search engines.
1. Focused Keywords
Highly focused keywords are the foundation of a successful paid search marketing campaign. Using keywords that are “Phrase” and “Exact” match will limit the volume of traffic and only bring in highly qualified visitors that are looking for your products or your specific type of restaurant. But the real power behind a paid search campaign for a brick and mortar store is the following criteria.
2. Focused Target Area
Don’t waste time advertising to people that are too far away. With a focused advertising radius you can ensure that each visitor is within driving distance and is more likely to stop by your location. Even more important, a small radius lets advertisers bring in visitors without spending much money on ads.
3. Time of Day / Day of Week
Want to bring in more people to your store/restaurant during lunch or maybe after the 5 o’clock hour? With paid search marketing you can automatically increase your bids which will raise your ad’s position on Google at a specific time of day. Avoid highly competitive times of the day and advertise locally for those times that you need the customers the most.
4. Target Devices
Avoid people that are sitting at home searching on their computers by increasing bids for mobile searchers. Find those people who are searching from their car for a great place to eat or shop. With paid search marketing you can target specific mobile devices and even create ads which are targeted specifically for them.
Want to try it out? Give us a call today to learn how we can bring customers to your door with paid search marketing.