Your marketing company is responsible for increasing your online exposure, generating leads, and creating loyal customers. Marketing is one of the most important tasks for your business, and you want to ensure your strategy is running on all cylinders. That might mean you need to switch companies. Find out when it is time to choose a new marketing company.
The Company Only Focuses on Vanity Metrics
Marketing agencies have access to all kinds of metrics. Some of these are vanity metrics, such as web traffic and social media likes. These metrics are important in the sense that they increase your online visibility. However, these metrics don’t have anything to do with conversions.
A good marketing agency focuses on conversion metrics, such as leads and form submissions. These metrics paint a much better picture of how the campaign is performing. If your agency just wants you to focus on web traffic and likes, it is time to move on.
The Agency Isn’t Flexible
The best marketers understand that marketing needs change on a regular basis. These agencies are willing to adapt to the needs and change the marketing strategy when necessary. If your marketing agency is not flexible, you need to find one that is. Otherwise, you will be stuck in a marketing rut and won’t be able to reach your goals.
The Agency Isn’t Transparent
Marketing is a team effort, and you are part of that team. You need to be involved in the process, even if the marketing agency is doing the work. The agency needs to explain its strategy and then follow through. The agency also needs to provide you with metrics and allow you to see the results. If a company isn’t transparent, it’s likely that it isn’t completing the necessary tasks. Agencies that have nothing to hide are willing to share details with clients.
The Company Makes Empty Promises
Seasoned marketers understand the danger of making empty promises to clients. If your marketing agency says it can triple your traffic in three months, get you to the top of Google in a week, or triple your return on investment by the end of the year, it is time to move on. These are empty promises. Marketing isn’t magic. It is work, and empty promises cannot be met.
Instead, your marketing agency should give you a realistic idea of what you can expect. The agency will also explain that marketing is an ongoing process, so it might take some time to get the desired results.
The Agency Isn’t Running Split Tests
A/B testing is an important aspect of a successful digital marketing campaign. Even the most seasoned marketer needs to run these tests to determine which option works best. This is the key to boosting conversions. If your marketing campaign isn’t running A/B tests for emails, ads, webpages, and more, you need to find one that will. That way, you can have an optimized campaign that gets results.
The Agency Cannot Support Growth
You might be a small company today, but with the right marketing strategy, you can grow by leaps and bounds. The question is can your marketing company grow with you? If the company consists of one or two employees who handle all the accounts, the answer is “no.” It is best to switch companies now instead of waiting until you have no other choice.
Choosing a New Marketing Company
Do you need to find a new marketing company? Transformation Marketing is here for you. TM is open, transparent, and ready to help your business grow. If you are ready to take your marketing strategy to the next level, contact TM today.