A good Social Media Specialist should have years of experience in online marketing using all types of social media platforms for businesses AND knows which ones will be best for which businesses.

A good Social Media Specialist will never use a social media platform for a business until they have used it themselves and have a good understanding of how to use it successfully.

A good Social Media Specialist knows what studies show to be the best time of day to post, but doesn’t care. They will do their own studies to find the best time of day to post for YOU.

A good Social Media Specialist knows that they will never stop learning – social media is ever-changing and it is imperative to stay current on current trends and newest features.

A good Social Media Specialist won’t quit when they go home at 5. Your page is up 24/7.

A good Social Media Specialist knows that the type of post that consumers can count on weekly (in addition to other posts throughout the week) is usually the post that will get the most exposure.

A good Social Media Specialist knows how to find the best way to engage your clients.

A good Social Media Specialist knows when it’s not enough and they know when it’s too much – a few good posts weekly that get a great deal of exposure are better than several posts a day that get little exposure. A good Social Media Specialist will find that line for you. (See our Social Post Overload Blog)

A good Social Media Specialist will take out the guess work. They know what works and they will adapt it to your particular business (a cookie cutter approach won’t work).

A good Social Media Specialist knows what they do can help your SEO.

A good Social Media Specialist knows why and how Social Media works and how it works well. – It’s not a hard sell. It’s a way to connect with people on a level where trust begins to form. When people trust you, they want to do business with you – not only when times are good, but when times aren’t so good as well.

I’m Lacy and I’m a Social Media Specialist. I would LOVE to help you, so give us a call at Transformation Marketing, today!

Contact The Bean Team