Should you update your branding guide? Does your company have a branding guide? Does your company need a branding guide? What in the world is a branding guide? Today, we are going to help you answer all of these questions.
What is a Branding Guide?
A branding guide is a set of guidelines, usually going in line with your logo, that you use when marketing for your company. These guidelines ensure that your image remains consistent, ensuring that when someone sees an ad from your company they know it’s you before even reading into it.
Do you have a Branding Guide?
You may have an unwritten branding guide and simply never knew it. If you have a set of guidelines you use already, consider putting them on paper. This way, you are able to pass them on to others who might help you promote your business as well.
Do I need a Branding Guide?
Yes. Brand recognition is an important part of marketing. You want people to know your brand by simply glancing at an ad.
Should I update my Branding Guide?
Yes. Any time you add something new line or product or change something about your company or image, you should update your branding guide. Your branding guide is not only a tool for you but for the people who work for you.
What if I don’t know how to go about putting a Branding Guide together?
Call us! We can help! Branding Guides come standard with brand design here at Transformation Marketing.