Many people now enjoy watching videos daily. Video has become a necessity for most companies and many viewers enjoy watching videos over reading material. These videos can be made into advertisements or commercials, which can persuade a viewer’s decision when making a purchase.
Even though video is now essential, some companies still do not see the value. This can become a problem when a business won’t invest in video and either does a low quality video or none at all. It is very important to produce high quality videos so that viewers are intrigued to watch. If the video is satisfactory and the viewer approves, it can lead to a conversation about the brand and eventually a sale.
Video convinces the consumer to make decisions. When people hear that most people would rather watch a video over reading, they usually don’t know that this also applies to other forms of content. “According to a recent video benchmark report, 71% of marketers said that their videos outperformed other marketing content, and a similar study found that 52% of marketers think that video has the highest ROI of all forms on content marketing.”
There can be many positive results when adding video to your marketing plan. More blogs will receive engagement when they have posts with video, as opposed to a blog with just writing and pictures. This is the same for email and websites that have videos.
These videos can also convert passive viewers into buying customers of your product. Many brands were able to use videos by displaying their products or doing how-to videos. These companies also noticed that products with a video had more conversion rates than those without a video.
Surveys have found that with more videos on the product or brand, the bigger the orders are from the consumers. “Retailers who placed video on more than half of their product pages generated 68% higher average orders than retailers who hosted video on less than a quarter of their pages. Furthermore, for every one percent increase in active videos, average monthly revenue increased by more than $13,000” – SoMedia Networks. This statistic shows how important videos are for advertisers (and that video’s return on invest is worth it).
Another surprising fact about video is that it can actually save you money. Many don’t realize that even with the cost of production, that video will make up for this cost in a short period of time. “Companies using video spend less time and money trying to generate marketing leads.” This shows that a brand is better off spending money on a quality video to gain sales and leads then finding them any other way.
Overall, video is the best type of content to reach your target audience. Not only will it save you money, but it can also increase your sales. It is a great way to explain your product and allows your audience to be engaged which creates brand exposure. Adding video into your marketing plan allows for a more creative audience reach and can be tracked and measured.
Here at Transformation Marketing in Lincoln, Nebraska, we can produce and create videos for your brand. We can deliver video content that can be implemented into your marketing plan and shared across your media platforms. We can create commercials and videos that will keep your audience engaged and excited about your brand. Come down to our production studio, or have us film at your location to create a professional commercial that can run on TV or shared on YouTube. Videos are a great way to share your brand and connect with your social media followers. Plan your next video shoot with Transformation Marketing to help your brand reach your consumers.