As May comes to an end this week, we look back at the top viral ad videos for the month. If you missed last month’s ads, you should check them out. These are the advertisements that the consumers are interested in watching and can lead them to buying a product. Video is very important in reaching the consumer in an entertaining way.
The top video ad, “Drone Football,” was done by Pepsi to promote their Pepsi MAX drink. The ad was shot in Barcelona, Spain and shows the use of a drone. In the beginning of the ad we see a drone dropping out from the sky holding a soccer ball. It is lit up in Pepsi colors and as it descends it lights up a concrete area with soccer field lines.
After the lines show the field, goals appear and a scoreboard shows on the buildings. The ball drops and a group of people begin to play soccer. As the ball moves and they score, special effects show throughout the field with sounds and cheers. At the end, the drone takes the football and leaves the field.
Overall this ad was very well done and shows new technology that Pepsi can bring. Pepsi was able to surprise a group of people with a game of soccer and create a lasting memory. By doing this, they were able to reach their consumers with something they love.
Another top ad, “The Call,” was produced for Verizon to advertise their cell network by partnering with the NFL. The ad has a voiceover that talks about before everything there is a call. It shows NFL prospects surrounded by family when they get the call. As they get it we see and hear cheering as the players get drafted into the NFL.
“Before mom bursts into tears, there’s a call.” It is a very emotional ad, as the players get the call and the families realize the future for their family member. It ends by telling the consumer to watch the NFL prospects prepare for the call.
This ad was very heartwarming and exciting to watch. It shows the anxiety leading up to the call and the excitement after it happens. I think Verizon was very smart to partner with the NFL, because the brands mesh well together in this video. The video even links back to videos showing testimonials of individual players talking about their journey up to the NFL. It makes the brand feel very personal and shows a connection between the brand and viewer.
These two viral ads were able to make a connection between the consumers and the brand by using something personal that the viewers have a passion for. Here at Transformation Marketing, near Lincoln, Nebraska, we can produce videos that connect to your consumers.