Turn Your Next Video Into A Series

by | Apr 15, 2015

Trying to put your brand’s entire strategy into just one video will not connect with your audience. Creating one video for the consumers used to work, but not anymore.

“The average attention span is now 8 seconds – 1 second less than a goldfish,” according to the National Center for Biotechnology Information.

As the average attention spans get smaller, consumers will crave video that is intriguing. To do this, a video needs to get the message across to the viewer and keep them interested. The audience watching videos prefer shorter videos because they get to the point and are not complicated.

To keep videos short and easy to understand, your brand may want to consider doing a video series. These video ads will allow your consumer to see great video content across multiple ads. If you can gain their interest, they will keep coming back to watch the other ads in the series.

When starting a video series, your brand should look at doing a new product release. This type of video could be a teaser, big reveal, how to’s, or even a testimonial. These could lead into a series as the brand describes its products and how to use them. It will also be helpful to hear from current customers who enjoy the product, so that new customers will gain trust in your brand.

Another way videos can be a series is by doing videos of your team. Most consumers want to know that your company is not just a big name business. They want to see inside your business and the culture of your brand. If you can convey that people work at your business and they are just like every other person, viewers will feel a comfort and trust the brand more. They will be able to relate that brand with a positive group of people.

Video series will also require a theme. Since you will be creating multiple videos, you will want something that will fascinate your audience. Dove has done a really good job of creating emotional campaigns that their viewers want to watch. As they come out with new videos, their audience wants to seek out the new content. By creating a consistent message throughout all of your videos, the viewer will keep coming back for more.

Once you have the right theme, you will need to make sure it can be shared across various platforms. When viewers are looking and sharing videos, they are watching on different types of social media. Since most people are scrolling through their news feeds of uploaded content, you will want something that is simple and to the point. If it is too long, you will lose the attention of the viewer.

Because a video needs to be short, your talent needs to be memorable. This is very important so that consumers will have the ability to recall your brand. The character or characters can then be used across the video series. By combining a theme, a memorable character, and short videos with good content, your video series will be set for success.

Here at Transformation Marketing, located near Lincoln, Nebraska, we can produce a video series that will reach your target audience. We can produce high quality videos filled with great content and memorable characters. Don’t forget to check out our YouTube channel to see some past commercials we have produced.

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