For quite some time, now, we’ve been teaching the importance of Facebook Ads to our clients. If you want to create a huge buzz using social media, as we learned in the blog: 2010: Facebook is Dominate, 2011: Facebook Crushes Competition, 2012: ???, Facebook is the most highly used social medium and the best way to get the word out on your Facebook page, is Facebook Ads. It’s great if you can get all of your clients to join your social network. Now, this is important for two reasons: 1. Their friends then see the pages they like (the average Facebook user has over 150 friends), which gives you the opportunity for new clients. Eventually, however, that pool is going to dry up! 2. As we all know, it is highly important to keep a connection with current customers.
So, we recommend Facebook Ads. Today, we want to share with you a great example of why.
In order to keep our client confidentiality, we are going to call this client, “Client A”. Client A had an event in December and asked us to begin marketing for them via social media mid-October.
During the course of their campaign, (From October 17-November 30) Client A gained 264 fans on Facebook. Their event not only filled up, but they had to move to a new location to accommodate the demand. (This campaign is based upon an ad budget of $10/day.)
We will call the next client, Client B. (We know… It’s very original!) In November, Client B added 11 new fans to their Facebook page. We began running their Facebook ads on December 5.
Client B increased their Facebook fans by 191 in December alone. (This campaign is based on a budget $15/day. Client B has doubled their ad budget for January.)
At Transformation Marketing, not only do we believe in Facebook Ads, we believe in GOOD and closely monitored Facebook Ads. Just because you are running them doesn’t mean they are working. A successful ad campaign takes careful monitoring, so ads don’t get stale. You have to know what to look for so that you know to switch out an ad before it loses its value. Call us today to find out how we can help you boost your social media campaign.
Beginning now, through the month of February, we would like to offer $100 in free Facebook Ads for any new social clients. Call us today to learn more about how we can help you with your social media campaign.