So, you want a beautifully designed website for your business.
And, you not only need someone to keep up with your Facebook and Twitter accounts (and, sheesh, did one of your employees just mention something about Pinterest??), but also someone to keep the content fresh and relevant.
Oh, yeah, and you’ve also been thinking about other ways to “get the word out” about your business, but you’re just not sure what to do about that.
Also, you’re thinking that maybe it’s time for a “fresh look” for your logo and brand.
Now that you’ve decided what it is that you think you want, how do you go about getting it?
Well, you could spend tons of time seeking out a web designer to create your new website, a graphic design company to help with your new logo, chatting with the newspaper about a print advertisement, and coercing an unsuspecting employee – or friend – to try and keep up with your social media.
You might get exactly what it is that you’re looking for. Or, you might very well wind up with a jumbled mess. Because, of course, what happens if, halfway through the website design, you hire a graphic designer (who works for another company) who comes up with an entirely new color scheme and logo for you? Do you call your web designer and tell him/her to “stop everything” – that being the countless hours that have already been spent coding a website to meet your specifications – because you want a new theme, colors, and fonts?
What happens to the newspaper ad (that you maybe didn’t really need but, with the newspaper being in the business of selling ads and all, convinced you that you really did need) that’s not going to “fit” with the new scheme that you’ve decided to implement? And, how much effort is it going to take to get that new logo to the person you’ve got managing your social media accounts so that all of those can be updated, too?
Unfortunately, what will probably wind up happening – because, trust us, we’ve seen it a LOT – is that you, the business owner, will wind up trying to deal with and manage a whole bunch of “stuff” that’s totally out of your wheelhouse, leading to frustration and a whole lot of general unhappiness about the “messiness” of the project.
Your other option – this is where Transformation Marketing comes into play (and, often times, saves the day) – is to hire a full service marketing agency.
What, exactly, is a full service marketing agency?
Well, it’s one that specializes in TV and radio advertisements, as well as all social media platforms. It’s an agency that has graphic designers and web designers on staff and in-house, and is able to provide qualitative calling to boot. It’s a company that comes together as a whole to brainstorm and collaborate, and to create a tailor made product.
A full service marketing agency is also one that will help you devise the best marketing strategy for you. Maybe that’s social media. Maybe it’s a website. Maybe it’s yard signs or radio spots. Regardless, it’s not about us…it’s about what’s best for you…for your business…and for your bottom line.
Those of us here at Transformation Marketing don’t work for the newspaper or the local radio station or cable provider. WE WORK FOR YOU. And, we do it seamlessly, which results in a pulled together, beautifully polished product. If you’re interested in learning more about how Transformation Marketing can be of assistance to you, please don’t hesitate to give us a call…after all, our business is helping your business shine!