If I had to sum up marketing in one word, it would be consistency. There you go, I’ve told you the secret to marketing. (Just kidding.) But truly, it is one of the most important factors of marketing. Did you ever hear one ad on the radio and then go right to that store? Have you ever seen a television commercial and got up and driven right to that restaurant? Was there ever a time where you saw an ad on Facebook and then called and ordered something right then and there? 9 times out of 10 the answers to all of these questions are going to be… no.
Why? Either you heard it, thought it sounded neat, then forgot about it because we’re all too busy to memorize everything we hear on the radio. Or you watched it, but didn’t need that product or service at the time. Or you saw it, then went and did some more research on it before following through with a purchase. Or… all of the above. We are inundated with marketing each and every day. What makes us decide that we need something or we should use one company over another? The fact that we feel like we know a company or product before we even buy.
So, how does this convert to marketing? Your radio spot should sound like your television commercial, which should look like your print advertising and promotional pieces, which should reflect your website, which should shine through on your social campaigns. Everything should look and sound coherent so that no matter how someone is getting your message, they’re connecting it to another time they got your message. The more this happens, the more they feel like they know you as a company and the more likely they are to feel a trust towards you and people like to make purchases with companies they feel like they can trust.
You should also keep in mind that a short stint isn’t going to do it. Snap. Crackle. Pop. You know that’s Rice Crispies. They’ve been running that same theme for decades and we all know it. They didn’t spend all their marketing budget in one month running it, they didn’t run it once a week, they pushed that concept until everyone in America knew who they were. Now, we know not everyone has the budget of Kellog’s, but the point is – whether you’re on TV, radio, the newspaper, social media, or a mixture of them all, you have to keep with it, staying in front on your potential and current clients, making sure that when it’s time to buy again, they remember right where they should go.
At Transformation Marketing, we know how important it is to be consistent in marketing and we know how to help you fit your budget to a plan that will help you do just that. We would love to meet with you to tell you more about our services and what we can do for you!