In regards to the alliteration in the title…I’m sorry. I seriously could NOT help myself. With that said… The following is based on nothing more than my personal experiences in the workforce - there’s no science behind it (that I’m aware of, anyway), which means that...
Research shows that 61 percent of shoppers are willing to buy from new stores during the holidays. Time is of the essence during the holiday season, as many people procrastinate buying gifts and leave themselves with less time and more urgency. This provides marketers...
Recent trends in Google searches showcase why it is essential for businesses to list their location on Google Maps. Let me show you directly: grab your phone. Next, open your browser, go to Google's home page, and search “hair salons near me”. What are the first...
Customers continue to grow impatient. The digital era now provides people with instant gratification—they expect the buying process to be simple and easy. If not, they’ll find a new company where the process is simple and easy. This is why Transformation Marketing...
While this same philosophy applies to a multitude of platforms, I’m using WordPress in my example because the idea behind this blog came from…you guessed it, a website built with WordPress. We live in a “delete-happy” world and, while I’ll admit to being as...
Facebook recently changed their recommendations to make it easier for business to connect, and for users to post reviews of a business’s page. Meaning that, for the most part, Facebook reviews have been replaced with recommendations. Like in the past, users can still...
In a Facebook Live at the end of October, we discussed the differences between college and the real-world, in hopes to help future graduates transition. Have you ever had a discussion, only to think of more and better points after the fact? Well, that happened to me....
Business leaders are an interesting demographic, which might be why they’re harder to market to than most. These leaders exist in the highest ranks of businesses, so they know exactly what you’re doing when they see your marketing strategies, and they know how to...
The internet just ruins everything, right? So what’s the new thing it’s killed? Window shopping. Well, sort of. But it has been replaced with something even better: Comparison shopping, and it’s easier for consumers to do this than ever before. Before e-commerce threw...