Pesky Problem Epp Concrete fixes basement/foundation issues. To homeowners, water in their basement is very stressful since the process is unfamiliar. The unknown is always the worst part of any situation and adding in possible expensive but essential repairs adds to...
For those who are not experts in the advertising, marketing, PR, and branding worlds (which is almost everyone), these categories can easily mix together, making it difficult to understand what the difference truly is. But have no fear, we're here to clear up the...
Content marketing is not a new concept. Since it focuses on storytelling, it’s practically the oldest type of marketing there is! It can be traced back to the late 1800s with John Deere publishing a magazine called The Furrow that was targeted towards farmers...
As of July 2015, there were 2.3 billion active social media users worldwide. Considering the world population is 7.3 billion, this is huge! Internet users have an average of 5 social media accounts and 91% of retail brands use 2 or more social media channels. How does...
Do you wish that your company’s social media had more influence? It is no secret that social media is the future. Your customers are on social media, so you need to be also! Social Media Marketing is all about connecting with your customers on a personal level. It’s a...
The holiday season is right around the corner, and you are no doubt brainstorming the best ways to maximize your business during the busy season. Even if you aren’t selling something that you typically think of as a holiday gift, you can still tap into the buying...
Instagram is a mobile photo-sharing social network and app created in 2010 (we’re sure you’re familiar with Instagram, just making sure we’re all on the same page here). The app recently reached 300 million daily users and claims that 60 percent of those users...
What is retargeting and why do we think it could make an impact on your business? Retargeting is a fancy term for a fairly simple concept. Essentially, the purpose is to advertise to Internet users who have viewed products or services online but did not follow through...
Teams are an important part of all organizations. We all work on a team whether you are a teacher, lawyer, mechanic, or even a marketer. We all work together to achieve our organization’s goals. Here are a few essential tips to help you and your team reach your...