As of July 2015, there were 2.3 billion active social media users worldwide. Considering the world population is 7.3 billion, this is huge! Internet users have an average of 5 social media accounts and 91% of retail brands use 2 or more social media channels. How does your business compare?
Alright, so you know there are a lot of people on social media, but how can that benefit your business?
Increase brand recognition – A lot of social media users don’t use more traditional media, but may see an ad for your business in one or more of their newsfeeds or see a post and want to learn more.
Improve brand loyalty – 53% of Americans who follow brands in social media are more loyal to those brands. You also can reward your followers with special social media only deals. This not only can increase sales from those that already follow you, but can increase your number of followers through word of mouth advertising.
More meaningful customer experiences – Social media is all about personal experiences and letting people know you care about them. It gives business the opportunity to act more like humans, and we all feel more comfortable working with people than businesses. It’s a great place to thank customers for their compliments, or apologize for complaints and let them know you will make things right.
Direct customer feedback – Social media lets you interact directly with your consumers, so listen to what they say! Monitor your comments, pay attention to what people are reacting to and continue to create similar content to produce more interest. If you make business decisions based on customer feedback, make sure to post about it. Your customers want to know that you value their opinions.
Increase inbound traffic – Every social media profile you add puts your message in front of more people. The more quality content you post, the higher the likelihood that you will attract the attention of more users that will be interested in your business.
Better search engine rankings – Google and other search engines are always changing, but one thing you can count on is being active on social media is essential to your ranking and ensuring your brand is considered legitimate and trustworthy.
Lower marketing costs – There is no cost to post to your social media accounts, and time needed to prepare content is not as extensive as other media. Even paid social media advertising is comparatively inexpensive.
Don’t underestimate the importance and potential of social sites. We will care for your online persona and representation as if it was our own. Transformation is affordable, dependable, and will essentially become an extension of your business through online and social media efforts. We take that very seriously.
Social media, if used correctly, can extend your brand in a positive light, create a buzz around a new product, establish your business as an expert in your field, and give you very valuable “social face-to-face time”.