This week on our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make in their social media campaigns, we talk about “the hard sell”. Selling is not what social media is about. Too many times people get hung up on the “media” side of social media and forget all about the “social” part. It’s a conversation – engage or listeners. Your fans and followers get sold to all day every day, the last thing they want to do when they hop on social media to see what their friends have been up to is get sold to again by a page they CHOOSE to follow. Don’t forget, they can “unlike” your page just as quickly as they “liked” it. Make your posts about them and things they’d want to read about. Social media is more about keeping your name and brand in front of your clients than it is about selling them on every little thing. (Now, we’re not saying you can’t sell a little, it just shouldn’t be the focus of your campaign.) Check out this week’s video to see just how obnoxious selling to your fans and followers can be!
At Transformation Marketing, we are all about the engagement. We want to open up the door for your fans and followers to like, comment and share your posts to generate more reach and we know we can’t do that by selling them on something. It has to be an enjoyable experience for them, or they’ll disappear from your page.