This week in our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make when running their social media campaign, we look at strategizing. Many business owners think, “Strategy? It’s just Facebook, it’s not like I’m spending money or placing radio or television spots.” But that’s where they go terribly wrong. If you’re running your social media campaign in house, you’re not technically spending money, but we know how much time it takes to run a social media campaign and when you own your own business, your time is worth A LOT. So, making sure that you have a strategy in place and are running your campaign correctly is vital.
Take a look at this week’s video for more on why creating a strategy is so important and what we typically see when business owners (or the person they’ve chosen to run their campaign) is doing so incorrectly.
At Transformation Marketing, the first thing we do when we get a new social media client is come up with a strategy for that client because we know it’s one of the most important keys to ensuring that client’s social media campaign success.