close up of shamrocks

This month, in light of St. Patrick’s Day, we are going to talk a little bit about the difference between a “lucky” marketing campaign and a marketing campaign that has experience, strategy and research to back it up. At Transformation Marketing in Lincoln, Nebraska we don’t leave our marketing campaign or the marketing campaign of any of our clients to luck and you shouldn’t either. What we do, just like what you do, takes a lot of work and our results have proven that that hard work pays off.

Today, we are going to start with your social media campaign. Social media for business has always been a complex and time consuming part of marketing. However, over the last year, it’s gotten even more so. With Facebook not giving as much reach to business posts in 2014 and them coming out with their new anti-sales lingo algorithm for 2015, leaving your social media marketing to luck can leave you with posts that aren’t reaching any of your fans.

Social media campaigns, at least the successful ones, from Facebook, to Twitter to Pinterest, to Instagram, to your blog, to YouTube, it all takes a great deal of time, energy and most of all, a strategy backed with research and experience. It’s not enough that you have a Facebook page and you’ve heard to Instagram. It’s not enough that you have a new, young intern right out of college. It’s  not enough that you went to a one-day training on the basics of social media for business one year ago. Social media changes in a blink of an eye. You have to be ready. You have to be paying attention. You have to be able to change your strategy at the drop of a hat.

At TM, we do our research, we keep up with the latest trends and news in the industry. We have an entire department devoted to social media and the success of our clients’ campaigns and most of all, we know that if we aren’t successful, you aren’t successful and we won’t be able to continue to work with you. We do our very best and work our hardest every day to ensure we provide results.

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