It’s the middle of the year, and you’re probably already thinking about the fresh start you’ll get next year. Instead of waiting for the calendar to turn over, use this as an opportunity to up your marketing game. A midyear marketing plan will give you the push you need to finish out the year on top.
Look at the Past Before Moving Forward
You’ve spent the year trying to reach new customers and cultivate relationships with the ones you already have. Before you give your marketing plan a boost, you need to look at the results from the last several months.
Look at your overall marketing strategy, along with your goals. You will likely notice that some have been successful, while others have not. Look at the return-on-investment for each strategy and goal to determine what you need to keep and what needs to be changed.
Think About Your Goals
Now that you are well into the year, your goals might have changed. What seemed important in January might not seem nearly as important in July. Go over your goals and see if you need to make any changes. If you do, you will need to develop a new marketing strategy to reach those goals. Don’t worry about making a change so late in the year. Marketing is a constantly evolving process, and making changes means you’re paying attention and want results.
Review Your Buyer Personas
The most successful marketing strategies include buyer personas. These personas represent your customer base and make it easier for you to attract new customers while maintaining relationships with current ones. Marketing plans usually include several buyer personas. Look at your personas and see if changes need to be made. Go over your data to ensure you haven’t missed anything. Change the personas if necessary to ensure you are reaching your target market.
Make Sure You’re Targeting Your Personas
It’s critical to spend an equal amount of time and effort marketing to each persona. Analyze your efforts for the last year to see if you have created content for each persona. This includes everything, from blog posts to lead-nurturing emails. Each persona needs to be represented, and if you haven’t been doing this, now is the time to make the change.
Revise Your Content
You likely have a ton of content out there. Much of it was created months ago, and it could use a refresh. Update your content with information that reflects the world today instead of months ago. A simple refresh can help your website move up in the search results, so you can reach more people. Also, it will show potential customers that you are serious about providing timely and relevant information.
Create Your Action Plan
After you review analytics and update your blog posts, it will be time to roll up your sleeves and build an action plan for the rest of the year. Revise your marketing strategy to eliminate or fix what isn’t working. Also, add items that will help you reach your new goals.
Get Help With Your Midyear Marketing Game Plan
Marketing is a never-ending process. You need your marketing strategy to run on all cylinders to get results. If you don’t have a dedicated marketing team, it will be very difficult for you to up your midyear marketing game plan. Fortunately, Transformation Marketing can help. Our honest, compassionate, and talented team can review your current plan and refresh it for you. If you want to reach more people while building customer loyalty, contact us today. We will help you get the most out of the rest of the year and start off the new year with a bang.