Let me start by saying that, just as every business and organization is unique, so are the people that shape them and make them what they are. Which means that I KNOW there are some businesses out there that do a STELLAR job when it comes to handling their social media marketing “in house”.
However…there are a LOT of other businesses that simply don’t have the time or resources to devote towards handling their own social media. Let’s face it – between Facebook and Twitter and Instagram and Pinterest and Google Plus and…and…and…really, the list goes on and on – there’s only so much time in the day! And, while it’s true that we don’t necessarily advocate being on EVERY social media platform known to man, each business has its own special “mix” of which particular social media accounts work for them. So, for businesses out there who are trying the DIY approach to social media marketing, they not only have to figure out which social platforms to use, but also how to use them.
Then, of course, they’ll have to figure out what to post.
And when to post.
On top of all of that, they’ll need to determine how they want to monitor their social media accounts…how they want to respond to customer comments and inquiries…and how best to advertise their business, products, and services on social media.
It’s a LOT of work.
A LOT.
You know how I know this?
Because, prior to becoming “the girl that writes all the blogs”, I was the Social Media Coordinator here at Transformation Marketing. This meant that I researched, planned, created, and scheduled ALL the posts for the majority of our social media clients.
It was a TON of fun. However, it was also a full time job. And that’s not even taking into account the countless hours that Lacy Jo spends at the beginning of each month compiling statistical reports for our clients so that they have a clear, concise view of their past month in the social media arena.
So, let’s fast forward to today. I work primarily from home as “the girl that writes all the blogs”. I also provide an extensive amount of help to the youth sports organization that my husband and a few others have worked so hard over the last year to get up and running. Do you want to know what it is that I do for them?
Social media {shocking, right?!?}.
But…do you want to know something else?
IT’S A MAJOR, TIME CONSUMING…{gulp…yep, I’m gonna say it}…CHORE!
Now, don’t get me wrong…I LOVE corresponding with all of the coaches and teams and creating fun, informative posts. With all that said…there’s also a LOT of other “stuff” that needs to be accomplished on a daily basis, which means that social media often gets “forgotten” until the wee hours of morning (or night, depending on how you look at it).
That’s the difference between having social media as your job verses having social media responsibilities tacked onto an ever expanding list of other responsibilities.
One yields undivided attention. The other tends to involve middle of the night panic, or resignation over the fact that you just didn’t have enough time in the day to get that super awesome Facebook post out. Again.
If it’s a struggle for me – someone who, not too terribly long ago, lived and breathed the guts of social media – think of how difficult it is for those who have little to no social media experience.
Floundering isn’t a fun feeling but, fortunately for you, it doesn’t have to be.
That’s where The Bean Team comes into play! Here at Transformation Marketing we have an entire department devoted to social media marketing, along with tried and true processes that get fun, relatable, content-packed posts up and out in a timely, professional, “no sweat off YOUR back” manner. So, if you’re looking for a bit of help in the social media arena – or any of the other areas that we specialize in – don’t hesitate to give us a call…after all, we’re here to help!