How to Make Annual Reports Visually Engaging

by | Apr 5, 2018

With the right blend of written content and visuals, annual reports no longer have to be boring. In fact, if put together well, with captivating infographics, your next annual report will be more engaging and better received by your peers. Let’s take a closer look at why and how you should start utilizing visuals in your annual reports.


Why and How to Use Infographics in Your Company Annual Report

For starters, nothing will lose the attention of your audience faster than a content-heavy display with confusing information and data. That said, if you have a lot of information to convey in your report, your best option is to condense it all into an easy-to-read infographic. This is a handy tool that clearly conveys concepts and data in a visual manner to better engage with your audience.

Not only do infographics increase engagement, but they give you a great opportunity to reinforce your company’s brand and overall personality with the right blend of colors and illustrations. If done right, modern infographics are capable of telling stories to draw the viewer in.


Use Ethical, Legitimate Facts

Nothing will kill a report faster than inaccurate facts and figures. It’s important for you to ensure that any data being used in the report is legitimate and ethically represented to ensure you and your company remain credible. This means you probably don’t want to collect all your data from Wikipedia and other such resources, where checking for accuracy might be difficult. Take the time to research all your data properly.


Turn Your Data into a Compelling Narrative

People like stories, especially ones that garner an emotional response. Craft your data and design an infographic in a manner that tells a story to keep your audience excited to hear what you have to say. In short, you will want to make sure your graphic has a beginning, middle, and end.


Keep Things Fun and Interactive

Have we mentioned how much people enjoy video and animations? When done in a professional manner, animations and videos can be great additions to annual reports and a fun way to display information. The great thing about video infographics is that they’re very shareable across social media platforms.

With so many tools available to help put together compelling and engaging annual reports, there’s no need to dread putting them together anymore. In fact, they’re a great opportunity to put your creativity to good use.

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