Don’t be a Debby Downer!
Cut through the negativity!
Cheer up, Buttercup!
Seriously! Your negative spin on a social post or blog might be hurting your web optimization after the latest changes in Google algorithms (and Facebook algorithms as well). As these two platforms in particular, with many others following closely behind, focus more and more on end user experience, they’re using their algorithms to weed out content that users aren’t wanting to see. Bottom line, they have to keep their users happy in order to keep their users and studies have shown that their users don’t want to be inundated with negativity.
The Competition Bash
We’ve all had it happen. A competitor does something unethical, or an over-seas company comes in and undercuts you with lesser quality products or services and you get mad. You want to educate your clients and potential clients on why this is wrong or why your products or services are superior and cost shouldn’t always be a determining factor. But next time you sit down to write that blog, take a minute to think how you could put a positive spin on it. Instead of saying, “Why You Shouldn’t Buy Your Wedding Dress Online” you could say “The Benefits to Shopping for your Wedding Dress in Store”.
The Scare Tactic
You may have a product that people should use to avoid “tragedy”. Just be careful how you present that. Scared shouldn’t be the emotion you shoot for. See what other emotions you could help instill with your post or blog. Instead of “Don’t let a break in happen to your home…” try, “Keep your loved ones safe…” – with this, you’re touching on love for family instead of evoking fear.
Life can’t always be sunshine and skittles, and there might come a time when you have to break bad news on your blog or social campaign. But unless there’s no way around it, keep it light. Not only will it hurt your reach (whether it’s a blog that gets ranked lower – and causes your site to rank lower, or a post that gets very little reach – and hurts the reach of future posts) but people respond better to positive content in general, giving you more interaction, better reach and a better company image.
At Transformation Marketing, we try to stay ahead of the curve, and by watching very closely to what people respond to and ensuring we tailor content to get better interaction and reach. Our focus on user experience and connecting with the person on the other end has helped us transition easily into these new, user-focused changes across the platforms we use to promote ourselves and our clients.