illustration. digital marketing tools and analyticsThere are tons of people out there who would love your product or service, but they can’t purchase it unless they know your company exists. Simply having a functional website isn’t enough. You need an online marketing plan, so you can reach your customer base and grow your business. Learn some ways that online marketing can help you attract more customers.


Use SEO to Drive Traffic to Your Site

Search engine optimization (SEO) is at the heart of a solid online marketing plan. It’s critical to optimize your website for search engines and people. A strong SEO strategy will help your website move up in the search engine results. If you can make it to the front page, you will enjoy a huge traffic boost. Your website will get out in front of countless people who are looking for your products or services.


Reach More People With Paid Ads

Organic traffic is great, but you can’t rely on it to reach your entire customer base. Fortunately, you can also run paid ads. Paid ads are highly targeted to reach people who are interested in your products and services.

You have two main options for paid ads. You can run ads through a search engine or on social media. Both can help you succeed.

Paid search ads are displayed on top of and to the right of the organic search results. These ads are keyword-targeted, meaning if someone types in one of your selected keywords, your ad will be triggered. Paid search ads should be used to reach people who are ready to make a purchase or hire a company to complete a service.

Paid social ads use demographic and interest targeting. You have several targeting options at your disposal, making it easy to deliver ads to your precise customer base. These ads are best for people who are at the top or middle of the purchase funnel. You can send them to your social media page or website where they can get more information. Then you just need to warm the leads and turn them into customers.


Cultivate Relationships With Social Media

Running ads is just one way to market on social media. You can also use Facebook, Twitter, and other channels to cultivate relationships. If you can get people to engage with your posts, you will extend your reach, meaning your followers’ friends will also see your posts. The key is to share interesting and engaging information that benefits your followers. You can promote your business from time to time, but you need to be social. Ask fun questions, share interesting infographics, and encourage user-generated content on your pages.


Manage Your Reputation to Grow Your Business

Ninety-percent of consumers read reviews online before visiting a business’s website or physical location. Almost 70 percent of those consumers make purchasing decisions based on what they see. You can grow your business and reach more people by gathering online reviews. Ask your satisfied customers to leave reviews, and keep an eye on your online reputation. Respond to both positive and negative reviews and do your best to resolve any complaints.


Build Consumer Loyalty With Email Marketing

Some people think that email marketing is dead, but that couldn’t be further from the truth. Email marketing is alive and well and an excellent way to reach out to your customers. Use email marketing to send coupons and other incentives to build customer loyalty. This will help you create brand advocates who will buy from you and refer their friends as well.


Build an Effective Strategy

Online marketing is a powerful tool, but you need to build the proper strategy. Incorporate various facets of marketing, including SEO, ads, social media, reputation management, and email marketing.

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