Many brands are starting to add digital video into their marketing mix. When creating a strategy for a brand, many businesses only had traditional video as an option. Not every brand could afford it, and it was not a mandatory piece to the strategy. Now this has changed, and video has become an essential piece to complete a marketing plan.
According to iMedia, “The days and mindset of (digital video vs. traditional video) are fading away.” Many people used to see traditional video as competition to digital video. This has changed, as digital video has become a perfect match for traditional video, allowing the brand to reach an extensive amount of consumers.
Since digital video is such an ideal match, the marketer must coordinate this with placements. By synchronizing the TV buy with the digital video, brands have been finding huge successes. Not only will this increase the brand’s reach, but will lower the cost-per-point.
Digital video is also essential because it creates a premium distribution for mobile. This means digital videos are often intended to be viewed on smart phones, tablets, and other multi-screening devices, and not just computers. With so many people using mobile devices, digital video is a perfect fit for delivering premium videos to the viewer. As more people transition to multi-screen use, video will become more standardized and will reduce any issues with the technology.
Many brands do not realize how important it is to have a high quality video. “In fact, since video is the most engaging media format and the various ways to expose it to audiences are only increasing, the quality of online video is going through the roof,” iMedia. This shows that commercials are becoming better as the number of viewers continues to grow.
Here at Transformation Marketing, located near Lincoln, Nebraska, we can produce digital videos to complete your marketing strategy. We can create high quality video content that be implemented across multiple platforms and screens. Come down to our production studio, or have us film on location to create a professionally made commercial that we can place on TV or share on YouTube.