Digital is becoming one of the quickest developing media platforms for consumption. This is why TV is now merging with digital media. Instead of going away, television is changing to fit what the consumer wants.
“Last November, Nielsen reported that the audience for online video was expanding by a whopping 60 percent per month.” – iMedia
Now in most marketing plans, Digital Video and Television are working together. This combination is creating an impact on the consumer and is working. Viewers are able to experience that the advertiser planned and strategized for multiple screening. There are three steps marketers can use to gain this impact on consumers.
The first one is to combine the television and production team with the digital team. Most people have always kept these separate, but now they need to move in the same direction. By having them work towards the same objectives, they will have the ability to create the impact for the consumer they are looking for. This will not only save on time and money, but will have positive results for the advertisers.
The second step is to create a streamlined process. Most marketers try and create innovative products for each screen, instead of creating one product that will work on all devices. By simplifying this, it will save money and create a productive workflow. This process will allow both teams to work together to create on message and stay consistent across screens.
The last step is to keep track of the results. By measuring the results of using TV and Digital together, the advertiser can track what is most effective. This will focus on the results of the two together, instead of tracking them as separate amenities. If the team understands all of the goals and how to achieve them, the results will be measurable.
By combining TV and Digital media there will be challenges. Both teams will need to work together and understand the process to reach the results needed. This will change the way traditional media is placed and will be based on new standards. By following these new standards, the marketers will follow what the consumer wants reaching the right viewers.
Here at Transformation Marketing in Lincoln, Nebraska we can create videos that can be placed across multiple screens. We can create commercials and videos that will keep your audience engaged and excited about your brand. We can create ads that are consistent with your overall branding and will stand out against your competitors. Come down to our production studio, or have us film at your location to create a professional commercial that can run on TV or shared on YouTube. Videos are a great way to share your brand and connect with your social media followers. Plan your next video shoot with Transformation Marketing to help your brand reach your consumers.