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What is Programmatic Advertising?
Is it just me, or did the ‘programmatic' flood gates open and that is all anyone is talking about right now? This week I think I have received at least one email a day relating to programmatic advertising. I guess I'm just piling on with this blog, but I feel that a...
My First Job & What I Learned – Preston Nicholls
Before the days of cell phones, TIVO and the national "do not call list" there was a place in El Paso, Texas that specialized in outbound telemarketing phone calls. Its name was West Telemarketing, and at seventeen years old, it is where I entered the workforce. It...
![Social Media Mishaps – Strategizing [VIDEO]](https://www.transformationmarketing.com/wp-content/uploads/2014/10/Strategy-1.png)
Social Media Mishaps – Strategizing [VIDEO]
This week in our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make when running their social media campaign, we look at strategizing. Many business owners think, "Strategy? It's just Facebook, it's not like I'm spending money or...
Fighting Inconsistencies in Digital Video Ad Quality
When you watch TV, and a commercial pops on it is expected that the video will fit your screen, be a reasonable resolution (most likely HD), and the audio will be clear. Television is standardized, but when you are viewing online ads, there can be a range of quality...
My First Job & What I Learned – James Chramosta
I've had a weird line of previous jobs. It wasn't until I started at Transformation Marketing, that I had gotten a job through the traditional path: submitting a resume and interviewing. In one-way or another, I had always fallen backwards into all my previous jobs....
![Social Media Mishaps – Not Allowing/Deleting Posts [VIDEO]](https://www.transformationmarketing.com/wp-content/uploads/2014/10/NowAllowingPosts-1.png)
Social Media Mishaps – Not Allowing/Deleting Posts [VIDEO]
This week on our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make when running their social media campaign, we take a look at what happens when you don't allow fans/followers to post on your Facebook Timeline or worse: you...
![Social Media Mishaps – The Hard Sell [VIDEO]](https://www.transformationmarketing.com/wp-content/uploads/2014/08/SMM-HardSell-1.png)
Social Media Mishaps – The Hard Sell [VIDEO]
This week on our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make in their social media campaigns, we talk about "the hard sell". Selling is not what social media is about. Too many times people get hung up on the "media" side...
![The Importance of TV & Radio Advertising [Infographic]](https://www.transformationmarketing.com/wp-content/uploads/2014/10/09_TvRadio_smaller-1.jpg)
The Importance of TV & Radio Advertising [Infographic]
I love statistics and data, but let's be honest… straight data and numbers can be kind of boring, So let's jazz them up by dropping in some fun graphics on a complementary color theme. Our designer, Heather calls it an "infographic," I called her an ambulance, because...
![Social Media Mishaps – Choosing Social Platforms [VIDEO]](https://www.transformationmarketing.com/wp-content/uploads/2014/07/SMM-Networks-1.png)
Social Media Mishaps – Choosing Social Platforms [VIDEO]
This week in our Social Media Mishaps Video Blog series on the 8 most common mistakes business owners make when running their social media campaign, we're going to take a look at choosing which social media networks to put your business on. For some, this seems easy:...