Programmatic advertising is quickly becoming a staple in companies’ digital marketing strategies. While it has numerous benefits for businesses, it’s an intimidating world for beginners. It can be challenging to navigate the abbreviations and jargon within the field. But programmatic advertising doesn’t have to be so hard to understand.
Programmatic advertising automates the buying and selling of online ad space through artificial intelligence and real-time bidding. Brands can promote themselves on several platforms with specific budgets, goals, and target audiences.
If you’ve heard about it and are wondering if it’s worth investing in, here’s a guide to help you decide. Let’s dive into the top advantages of incorporating programmatic advertising into your marketing plan.
It Has Impressive Audience Targeting Abilities
Marketers spend most of their time thinking of ways to reach their target audience. Programmatic advertising takes the guesswork out of the process. Equipped with advanced audience targeting features, it can expose your ads to the right people and create more leads for your business.
You can be specific with who you want your ads to target, identifying people by gender, age, location, and purchase history. You can even pinpoint them by their company and job title. The targeting possibilities are limitless. Once you’ve determined the right demographics and characteristics, the programmatic platform will do the rest.
It Can Expose Your Ads to a Massive Audience
Programmatic advertising doesn’t just get your ads in front of the right consumers. It does so at scale. Able to access ad space on millions of sites worldwide, it promotes your brand on several platforms simultaneously. That means your ads have the potential to reach millions of active and interested people on the internet.
You don’t have to worry about your ads appearing on unsafe websites. Programmatic platforms are transparent about where they place ads and follow strict security measures. You can reach your target audience in safe environments that don’t compromise your brand.
It Can Work for Businesses of All Sizes
Marketers tend to dismiss programmatic advertising as too expensive, but you’d be surprised by how much money you can save. The best part about buying audience-focused, real-time programmatic ad space is that it’s intentional. Everyone who sees your ad is a part of your target audience and can become a potential customer. It’s better bang for your buck because no money goes to waste.
In addition, programmatic advertising offers flexible budget options. You can set a maximum spend for each ad, so you never have to pay more than you intend to. All brands, whether big or small, can use it to promote their products or services.
It Saves Marketers a Lot of Time
Not only is programmatic advertising cost-efficient, but it also gives marketers their time back. Instead of doing everything manually, your chosen programmatic platform will do most of the work for you. It automates and streamlines the entire advertising process, even placing bids on keywords and ad spaces on your behalf.
Programmatic advertising will even track your campaign’s performance, sparing you from the time-consuming task of plugging in data. With more free time, you can focus on other essential aspects of the business.
You Can Track Performance in Real-time
Your campaigns would be useless if you didn’t track their performance. Fortunately, programmatic advertising makes it easy to do so. You can measure campaign results in real-time, including impressions, ad clicks, and conversions. You can even see where your ads appeared and what kind of audiences viewed them. You can keep improving your marketing strategy when you have insights like these.
The Bottom Line
Programmatic advertising is worth considering if you want to boost brand visibility and drive sales. It helps you attain your marketing goals with less effort and expenses. For more information, you can contact Transformation Marketing at 402-788-2896.