Why Should My Company Make Merchandise?

by | Sep 15, 2022

Woman selecting clothes to purchase online with three screens showing the selection of merchandise available, a shopping basket and payment by credit card in an e-commerce concept, vector illustrationModern technology makes it possible for businesses to gain international mileage these days. But this does not mean traditional marketing strategies don’t have a lot to offer. Posters, flyers, billboards, and good old word-of-mouth can still go a long way in terms of brand awareness. 

Likewise, creating various merchandise for your business can give your brand a huge boost. Brand merchandise is a line of mundane products with your business name, logo, and contact details. An example is a shirt with your business’s logo and company name printed on it. Your brand merch can go a long way for your business in terms of boosting brand awareness and recall. 

Merchandise is Great Promotion

Shirts, caps, and tote bags with your brand name and logo on them have the potential to reach more prospects on any given day. Whenever someone wears your brand merch, they will help expose your brand to the hundreds of other people they meet at work, school, the park, shopping centers, and other places. The best part is that you won’t even have to pay for ad space.

Creating and printing sets of brand merch may be costly at the outset, but it’s worth it. Once they’re sent out to your employees and loyal customers, you’ll enjoy free promotions and no-cost ad placements for as long as they use the merch. 

It Increases Interest In Your Business

Just like billboards, flyers, and posters, brand merch can increase awareness and interest in your business. People who see your name and logo on someone they know would most certainly ask more about it. And if you added a website or contact information on the brand merch, some people would be inclined to reach out to your business on their own. 

Giving out free brand merch to people in your community is also a great way to attract local interest for your business. A free gift is always welcome. People would love the gesture and will most likely associate your brand with that positive feeling.

Awesome Merch Strengthens Employee Relations

Your first batch of brand merch should go to none other than your employees. Whether intentional or not, your employees are deemed to be representatives of your business. Of all people, they are most likely going to be your strongest advocates. You can make it easier for your employees to show their loyalty by providing them with brand merch such as shirts, bags, pens, notepads, and even umbrellas.

Like other people, your employees would certainly appreciate the free merch they’ll get. You can also produce limited edition merch for employees who:

  • Gain recognition as the employee of the month or year
  • Reach five years (or more) of tenure in the company
  • Achieve promotions to supervisory or managerial positions

Merchandise is Timeless

Your branded merch will remain useful as long as someone uses them. Unlike radio, television, or social media ads, your ad placement doesn’t expire when you use brand merch to promote your business. You don’t even have to pay for renewals or additional air time. As long as the merch remains functional, it has the potential to reach more audiences.

Closing ThoughtsBranded merch can work like a charm. But it involves more than just printing out your business logo on mugs and caps. To maximize the power of merch for your business, you need a good strategy. Reach out to Transformation Marketing near Lincoln, NE, or call us at 402-788-2896!

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