The Transformation team has been working up a sweat in the past few months (and no, not just because of the brutal summer heat). As always, we’re busy working with both old and new clients to reach various marketing goals. Check out some of the latest projects the Bean Team has been tackling:
BMG Logo Re-Design:
We were very excited for the opportunity to re-design the BMG Certified Public Accounts logo. They did not want to go too far off of their current design, but understood that the logo needed a fresh look. We were able to help them through the process, providing them with a logo that suited their needs. We are currently working on rebranding their print materials to match the new look. Watch for those in our next TM Scoop!
BigShots Social Media Campaign:
BigShots is a local gun store and indoor gun range. With Facebook’s advertising guidelines, it’s nearly impossible to promote their posts or page. But we like a challenge. When they asked us to help out with their social media campaign, we knew it’d be a difficult one, but we also knew we could hit the target. Within two months, we had a post organically reach nearly 3,500 people and receive over 100 likes. It doesn’t stop there- a month later we had a post get almost identically the same reaction. We continue to see stellar organic engagement and reach (promotion without ads) for each of the BigShots posts.
Playmaker’s Online Signup:
Playmaker’s had been working with an online signup system that had them so frustrated, they’d stopped using it altogether. With the trouble they’d had in the past, they came into this project skeptical. With our back-end programming expertise, we were able to create a new online signup system that not only allowed their volleyball players to register online, but helped eliminate the headaches they’d had in previous years.
Papa John’s Fantasy Football:
It’s year 2 of Papa John’s Fantasy Football! As great as the platform was last year, we’re making it even better this year. With a new re-skin and some great updates to the system, we’re rolling out the sign up later this summer. In August, you’ll be able to reserve your league’s spot for some Fantasy Football fun and…what’s that? Oh yeah. FREE PIZZA! Check it out here for more information.
Lancaster County Super Fair Commercial:
We’re excited to be working with the Super Fair this year to promote their 2016 events. This TV commercial was inspired by the tradition and enjoyment of the county fair. Based on their tagline, “Let the Good Times Roll”, we’re showing viewers just how exciting and fun the fair can be for everyone!
GE Landscape Supply Web Optimization:
GE Landscape Supply was ready to hit the ground running with Web Optimization as they had started to slip in Google rank during their off season. The problem was that their season was already starting and as we know, SEO takes time. In 3 months, we were able to get GELS to the first page for 6 of their 8 most desired search terms.
New projects are always challenging, but force us to think in innovative, creative ways, which only makes us grow as marketers. Check back soon for more Bean Team updates or contact us here to start reaching your marketing goals!