That’s right, even the peeps (well, everyone but Lacy Jo…we didn’t really think it would be very fair to douse her with icy water just hours after giving birth) at Transformation Marketing are getting in on the ALS Ice Bucket Challenge!
To be honest, several of our Bean Team members didn’t really even know the back story to the Challenge. What they did know, however, was that every single time they logged onto Facebook, they were greeted by a whole host of icy friends. Watching ESPN’s video about Pete Fretes and his battle with ALS cleared up a lot of confusion in regards to how the challenge was born. And, as with many things in today’s digital age, the challenge videos spread like wildfire, and it wasn’t long before everyone from celebrities to former presidents were being called out. If you’re not familiar with the Pete Frates story, you can watch it here:
The challenge in and of itself is relatively simple – either donate money towards ALS research or dump a bucket of ice water on your head. It didn’t take long, though, for people to start doing both – dumping and donating. The challenge has continued to spread like wildfire, with almost $30 million having been donated towards finding a cure for ALS since the end of July!
Where will the challenge end? There’s absolutely no way to know…that’s the beauty of something going viral (be it for better or worse) on Social Media. What we do know, however, is that the challenge isn’t ending with us! The TM crew took the challenge and made donations to support the cause…and now we’re challenging other businesses (and their owners) in the Lincoln area to do the same. Here’s the video of our challenge…listed below it are the businesses we nominated to participate:
Papa John’s (Troy and Jen Post)
Contemporary Woods (Adam and Kendra McKee)
HF Crave (JR Hollenbeck)
Bonsall Pool and Spa (Jeff Bonsall)
On your marks…get set…GO!