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Want to make some fun out of Valentine’s Day? Here are some ways to show love to your customers and have them fall in love with your business all over again!
Valentine-Specific Promotions
Valentine’s Day is a great opportunity to offer special sales or packages. If you’re a boutique, put together small self-care packages. If you’re a restaurant, serve holiday-themed drinks. If you’re a spa, offer discounts for a couple of massages. No matter your business, you should be able to creatively put a twist on your normal business operation. People love it when businesses get a little festive!
Galentine’s Day
Don’t limit yourself to just February 14th and couples! No girl is going to say no to a night out with her lady friends. February 13th is the ultimate girls’ night out for friends, sisters, moms, daughters, etc. to celebrate their friendship and love for one another. The National Retail Federation has found that spending on February 13th has increased over the years showing that the concept of Valentine’s is more than just showing love to a significant other.
Create a Gift Guide
Gift guides are effective any time of the year. Sometimes we need a little help when it comes to finding the right gift for our significant other. If you sell products, this would be a good time to put together a gift guide with good ideas. By helping your customers find the right gifts, you are helping to build trust and to solve their problems. You can share this through a blog post or downloadable PDF. You could even share products from other businesses, not necessarily just your own. That’s a good way to show love to other businesses.
Photoshoot Sessions
Are you a photographer? People love having their love captured on camera! Valentine’s Day is a great time to offer photoshoot sessions, especially 30-minute mini sessions for couples or groups of friends. Mini sessions are a great tactic to draw in new customers for a low cost and quick commitment. If all goes well, they will likely remember you and reach out to you for other occasions for a full session.
Promote a Valentine’s Giveaway
Have something “love-related” to give away? Make a contest out of it. Promote your items on social media and turn it into a contest. Have them share your post, like your page, or tag their significant other to enter. To make it V-Day-inspired, choose items that are pink and red, jewelry, flowers, hearts… you get the gist.
Run a Craft Tutorial
There’s nothing quite like a gift made with love. If your business is within the arts and crafts realm, you can easily put a Valentine’s Day twist on some of your crafts. Doing a DIY tutorial or video may be a fun way to get your ideas, skill sets, and products shared across all platforms.
Customer Appreciation for Valentine’s Day
Even if your business doesn’t sell anything V-Day-related, you can still use the holiday to your advantage. Instead of encouraging them to buy your products, give them a gift instead. A discount or coupon is a great way to show some love. Or throw in some small swag or some kind of a perk when they make a purchase at your store. Showing your appreciation with these small acts of kindness will surely help build your brand’s reputation and loyalty.
Valentine’s Content
Putting in the extra effort to mold your content to be holiday-related won’t go unnoticed. It’s always good to be relevant and current on what is happening in your customers’ lives. Simply orienting your social media posts or sending a simple Valentine’s Day e-card will remind your customers that you’re there and that you still care!
Ask for Online Reviews
What’s the best way to get love as a business? Online reviews, of course! If you have customers who tell you that they love your business in person, encourage them to leave you an online review. People are more likely to take their money to a business that has a good reputation, satisfied customers, and an established brand.
Closing Thoughts
No matter what your Valentine’s Day plans are, we hope you feel the love from your customers or the businesses that you shop at. We sure do appreciate those who support us at Transformation Marketing! Happy Valentine’s Day, everyone!
To learn more about our marketing agency, please call 402-788-2896!