We’re celebrating over 500 blogs and while it is a personal celebration, it comes with a very valuable lesson… Blogs are important.
Travis likes to say, “You could get a marketing degree from reading our blog, but we don’t write it for the readers. No one reads it except Google. That’s what we write blogs.” Now, I do think that there are people out there who read our blogs, but I do think that even more importantly, Google reads our blogs. Google (and other search engines such as Yahoo, Bing, Ask.com, etc) see that we are keeping current and relevant information on our website full of terms people are searching and it helps our site get indexed higher and higher all the time. Blogs are great for the readers, but it’s also a critical piece of SEO. I know we’ve written about this several times in the past several years (and 500 blogs), but it remains as true and important today as it was a year ago and two years ago.
As SEO has changed (A LOT) over the last couple of years, the importance of content on your website has remained the same. We get several clients that come into our office that say, “I hear that xyz is important for SEO.” Sometimes it’s true, sometimes it’s old news, sometimes we wonder where they got that information. What I usually tell them is, “The best thing YOU can do for your SEO is to focus on your content. Think about what YOU would search if YOU were looking for your product and use those terms as much as you can in your content without sounding ridiculous.” You can research SEO until you’re blue in the face (at Transformation Marketing, we have) and work tirelessly to make it work (at Transformation Marketing, we do) but the number one thing that you, as a business owner, can do to help your SEO is to work on the content of your website AND start a blog (and keep it up). Google is looking for current and relevant content. Give it that, and you’ve got a solid start to your SEO efforts.