As April comes to an end, we take a look back at the top ads of the month. This month the top ads included these brands: Dove and Hyundai.
The top video, “A Message to Space,” was created by the brand Hyundai. In the beginning of this ad, the question is asked, “Can a car deliver a message to space?” They then have a young girl talking about her dad who lives in space and takes pictures of the Earth.
The commercial has 11 Hyundai cars driving in a huge flat of sand, making tracks as they drive. After driving around in different places, the viewer sees that it spells out, “Steph hearts you.” Without telling her dad, Stephanie hoped that her dad would see it from space.
The dad then shows the picture he took from space and shows that he could see it written from his outer space-perch. As the viewer, it is very exciting when we realize that the dad was able to see the message and photograph it from space.
I think this ad was great because it was able to connect the brand with the consumer. Hyundai showed their cars in a dynamic, but meaningful setting. They also helped a young girl send a message to her dad in space. Overall, the video is very heartfelt and enjoyable to watch.
The second top ad of the week is called, #choosebeautiful from Dove. This ad shows women having to make a choice about themselves. It starts with women looking at two different doors and debating which one to go into. One door reads, “Average” above it and the other reads, “Beautiful.”
A lot of women are shown choosing to walk through the “Average” door. Dove interviews these women to find out why they chose the “Average” door. It seemed like most women found it very hard to find themselves beautiful.
It definitely made women think about why they thought they were just average and not beautiful. It was actually quite surprising that so many women find themselves to be just average – probably because of how society says women should look.
Dove did a great job using their brand to promote beauty. This video gave women the right to choose and decide that they were beautiful, no matter how society might view them. It reinforces the often stated, but (unfortunately) seldom believed statement that beauty is not just on the outside, or what others see when they look at you, but also how you see yourself. This advertisement did a great job of conveying beauty and how every woman should look at herself.
Here at Transformation Marketing located near Lincoln, Nebraska, we can produce commercials for your brand. We have a production studio in our office or we can shoot on site videos that we can place on various platforms. We can complete your marketing plan from beginning to end from script writing to filming and editing video. Schedule your next video today with Transformation Marketing.