Because of advances in technology and shifts in consumer needs, marketing trends are constantly evolving. For this reason, it’s challenging for marketers of all levels to stay relevant to their audiences. But if one thing’s for sure, inclusivity and diversity will always be important in the marketing world.
It’s an ever-changing landscape, so your strategy for 2022 probably won’t cut it for 2023. To help you keep up, here are the top five marketing trends to look out for in the coming year. Do what it takes to take advantage of them to stay ahead of the competition.
Influencer Marketing Will Become a Long-term Strategy
As a way to get celebrity social proof, brands have been partnering with influencers and promoting their products and services that way. It’s an effective strategy because people are more likely to support something when they see that others are buying and using it, even more so when they’re influential people.
Influencer marketing will likely continue in 2023, with brands establishing long-term partnerships with brand ambassadors. It will allow for a more authentic connection with target audiences.
Short Videos and Live Streaming Will Be the Top Formats
Short videos will continue being the favorite format on all social media platforms in 2023. These bite-sized videos, whether Instagram Reels, YouTube Shorts, or TikTok videos, are more effective in driving engagement than images. Millennials and Gen Zs, in particular, love to consume content in this format because it suits their attention spans.
Live streaming will also take over the marketing world in the coming year. Brands will use it together with influencer marketing so that viewers can learn about their products from an expert, ask questions, and purchase items in one go.
Social Media Will Be a Tool for Customer Service
Facebook and Instagram are evolving into powerful e-commerce platforms. That’s why it makes sense to provide customer service on social media. When buyers have questions or concerns about a product or service, they no longer have to exit the app. They can send a DM and get the support they need right then and there.
Social media as a customer tool is quite a new concept, and many brands will try it for the first time in 2023. It’s a smart strategy to do so because more Millennials and Gen Zs are contacting brands via DM.
Brands Will Have a Greater Sense of Social Responsibility
Consumers are becoming more particular with where they spend their money, with many preferring to support socially responsible businesses. In 2023, brands will include mindful practices in their marketing strategy. That way, they can attract customers who want to make a difference with their purchases.
Some efforts that brands will promote in the coming year are using recyclable packaging, donating profits to charity, and taking a stance on social issues. Customers like brands that speak up about gender and racial inequality, climate change, and LGBTQ+ rights.
Mobile Optimization Will Be a Priority
Gen Zs spend hours a day on their phones, and brands will take advantage of this in 2023. They’ll prioritize mobile optimization to capture this highly connected generation’s attention. After all, they’ll have the highest spending power soon, and they’re more likely to purchase from mobile-friendly websites.
Mobile optimization for websites isn’t the only thing brands can include in their marketing strategy. They can also improve other marketing efforts, like email newsletters, to give customers the complete mobile experience.
The Bottom Line
As long as you’re open to change and willing to learn and adjust your strategy, your brand can keep up with marketing trends. For more information, you can contact Transformation Marketing at 402-788-2896.