The Impact of Influencer Marketing

by | Feb 14, 2023

Influencer marketing was a huge trend in 2022. It was impossible to scroll through Instagram or TikTok without seeing paid content. The influencer industry will continue to grow this year, with brands securing even longer partnerships.

If you’re wondering what the fuss is about, influencer marketing continues to be a popular strategy because of its massive ROI potential. If done correctly, paid partnerships can significantly increase engagement, followers, and sales. Here are the ways it can positively impact your business.


What’s Influencer Marketing?

The term “influencer marketing” gets thrown around a lot, but let’s get into what it really means. It’s when brands use influencers to promote their products and services on their behalf.

Consumers tend to be wary of traditional ads, but influencers can communicate your key messages in authentic, casual, and relevant ways. In addition, influencers have built loyal communities that trust them. Their audiences view them as experts in their niches and are willing to support the products or services they promote.

Brands can work either with mega or micro-influencers depending on their goals. It’s best to go with a mega-influencer with a massive following if you want maximum exposure for a new product or an upcoming event. But if you aim to drive engagement, you can partner with a micro-influencer instead. Because they have smaller audiences, it’s easier for them to maintain close connections and a high level of interaction.

How Do Brands Benefit From Influencer Marketing?

If you’re not already taking advantage of influencer marketing, here are all the reasons why you should consider it for your strategy:

It Builds Trust and Credibility

Influencers work hard to gain their followers’ trust. They give their audience a look into their personal lives, respond to comments and messages, and give their opinions on products and services.

Because of their openness, accessibility, and authenticity, their audiences feel close to them and trust their recommendations. When an influencer accepts to work with your brand, you gain automatic credibility within their community. Because your partner influencer has confidence in your brand, so will their loyal followers.

You Can Tap a Wider Audience and Gain New Followers

Influencers have specific niches. If you work with one in the same segment as you, their followers are automatically your target audience. At the same time, your products and services will be relevant to their followers. With your partner influencer as the “middle man,” they can expose your brand to a large, engaged, and interested audience. These people can potentially become your high-quality followers.

It Saves Time and Money

If you’re juggling several tasks, influencer marketing can give you some of your time back. With influencer marketing, creating ad campaigns doesn’t fall solely in your hands anymore.

Your partner influencer will be doing most of the work, from shooting the images and videos to crafting the copies. You’re not just paying them for their audience but for their skills, too. But of course, you can choose to be involved. If you prefer, you can check and approve the content before they post it on their social media platforms.

Not only does influencer marketing save time, but it’s also cost-effective. Many brands avoid partnering with influencers because they think it’s expensive. But in reality, it’s more affordable than traditional advertising methods.

The Bottom Line

Influencer marketing is here to stay. If you’re not already capitalizing on this strategy, you’re missing out on the opportunity to grow your audience and build trust within your community. For more information, you can contact Transformation Marketing at 402-788-2896.


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