The Ever-growing Popularity of Short-form Videos

by | Jan 11, 2023

Anyone who uses social media knows how popular short-form videos have become. They come in various forms, including Instagram Reels, YouTube shorts, and TikTok videos. Millennials and Gen Zs love content in this format because they’re fast and easy to consume, taking up no more than a minute of their time.

Brands also favor short-form videos over static posts because they bring more engagement, among other benefits. We can expect short-form videos to gain more traction in 2023. If you are still unsure about hopping on the trend, here are some reasons why you should.

Short-form Videos Are a More Accessible Format for Content Creators

For long-form videos to be successful on YouTube and other social media platforms, they need to be high-quality. The standards are getting higher, so beginners pursuing the format feel they should invest in gear, lights, and editing software from the get-go.

One of the biggest reasons for the popularity of short-form videos is that they’re more accessible to brands and creators. Given their casual nature, you don’t need fancy equipment or advanced editing skills to make them engaging. With music and filters to help, anyone with a phone can produce quality short-form videos.

Short-form Videos Are More Inclusive

Short-form videos allow you to break barriers and tap a wider audience. Usually, you don’t need to speak a specific language to understand them. In addition, creators are mindful to include text overlays, subtitles, and captions in their videos to make them more inclusive to viewers with disabilities.

Thanks to the universality of short-form videos, it’s easier to drive engagement and go viral. A global audience of different demographics has seen the spread of various niches, including cooking, dancing, and DIYs.

Short-form Videos Encourage Audience Participation

Viewers on social media want more than just entertainment. They also want to connect with others who share the same passions. And short-form videos facilitate that in so many ways. For starters, users of social media use short-form videos to join trends. They build on each other’s ideas and comment and reshare posts.

In addition, features like Instagram Remix and TikTok Duet make it easy to collaborate on each other’s videos. And because short-form videos are much faster and simpler to create, it encourages more users to participate.

Short-form Videos Are Free to Consume

One of the best things about short-form videos is that they’re free. That presents benefits for both creators and viewers. For the former, the low barrier to entry allows them to reach a wider audience and boost engagement. But that doesn’t mean they don’t make money. Instead of collecting subscription fees from users, they earn through ads.

For viewers, the perks are obvious. In this day and age when everything has a price, it’s nice to be able to watch videos for free. You don’t need to worry about yet another subscription.

Short-form Videos Match Your Interests

When people go on Netflix, they spend more time looking for something to watch than watching. But viewers appreciate it when they don’t have to search high and low for entertaining content. That’s another reason short-form videos are so popular.

Social media platforms work hard to improve their algorithms. That way, viewers can get a tailored feed full of short-form videos that interest them. When you engage with content, the algorithms remember and present you with similar posts.

The Bottom Line

If you’re still not taking advantage of short-form videos, it’s time to explore the format in 2023. It holds plenty of benefits for both creators and viewers. For more information, you can contact Transformation Marketing at 402-788-2896.

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