Myth #1: Anyone can write content
For the most part, everyone has something to say, and a way they want to say it. However, when it comes to creating content, you can’t just put anyone in front of a computer and give them the go ahead. A good content writer needs to be able to provide relevant content for your website, as well as be able to write the content in a way that is appealing to your target audience. For example, a person in their twenties probably wouldn’t be the best voice of content for a marketing campaign geared towards the baby boomer generation. Content writing is all about delivering the content (DUH) in a way that simplifies the subject.
Myth #2: The only reason to blog is to share news updates
While blogs often consist of company updates, new products, or promotions, not all blog posts fall into one of these categories. If your blog is for your customers, it’s important to create educational or meaningful material worth sharing. I’ll say it once more, WORTH SHARING. Many companies with websites also believe that no one cares about their blog, but brand loyal consumers do indeed follow blogs and enjoy them. Whether it’s your PR person, a marketing agency that handles your social media, an employee of the company who can write well, or an intern, a blog is never a bad idea.
Myth #3: We can hire people to perform individual marketing tactics and don’t need to have a big picture strategy
Marketing strategy is about a bunch of moving pieces being applied in a way that makes them holistic and sends a single message. The most successful marketers are the ones who work as a team with a big idea, but delegate specific tasks. If you have product/campaign X and have Bob in the Des Moines office handling their social media accounts, Suzie in Lincoln managing print and traditional media tactics, and Steve in Chicago doing god knows what with public relations, you’re going to end up with a blur of messages and voices. Even if this scenario is within the same office, keeping everyone on the same page is extremely important.
Myth #4: I should ignore or delete any positive/negative feedback on social media
Respond to any comment, positive or negative, as soon as possible in order to maintain a brand image that you care. Of course responding to a positive comment is easier than responding to a negative one, but both are equally important! Responding to negative feedback is important because it keeps a loyal brand image that you want to be the best of the best. Always make sure to respond accordingly and respectfully, even if the feedback is nasty. Responding to praise is important too, as it shows you’re always looking to improve yourself by seeing what consumers like/don’t like or what works/doesn’t work.
If you were under the belief that one of these myths were true, maybe it is time to consider hiring Transformation Marketing as your full-service marketing agency!