People know that sales and marketing go hand-in-hand, but those who work one of the two jobs know that there are many differences between them. Sales and marketing strive toward the same goal: increase revenue. As we have mentioned before, marketing is now following...
Press releases are a great tool for publicizing marketing strategies. While marketers will only write them on occasions, press releases work particularly well with events, such as fundraisers, charities, and grand openings I have been on both sides of this ball; when...
Marketing for small businesses can be difficult—you do not have the same marketing budgets as your corporate competitors. But like anything, each business-type has its strengths and weaknesses. Yes, believe it or not, those big corporations aren’t always better off...
Do you have a website for your small business? If not, you really should. Need some convincing? Well, for those of us who do have websites, here are 5 things your website is doing for you right now (and 10 minutes from now and in an hour when you’re doing something...
Have you told your significant other how much you love them today? Have you shown them affection with gifts or by doing something thoughtful? Now that you’ve shown some love to the person you love, is there anything else that deserves a little attention? *Clears...
Subscriptions are for more than just Netflix and your favorite news outlet. Now, follows on Twitter, Instagram, and other social media are quite similar to a subscription, except free of charge. Users subscribe to a page based on the content the page provides just...
There’s no doubt that marketing is a fast-paced industry with tremendous amounts of creative strategy and data to keep up with. But the nature of the industry can be exhausting. Marketers will inevitably experience a period in their career, or even each year, where...
Lincoln Orthopaedic Center (LOC) has an amazing staff that keeps their practice running smoothly and their patients well cared for at their office near 70th and A. We wanted to highlight those men and women who make LOC what it is and give insight into the...
We’ve all been there. You’re analyzing your website data, but where are some of these numbers coming from? The only thing your analytics data shows is that the data comes from a "direct" source, meaning the views are coming from a user accessing the exact link...