Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords it means that your ad won't show to people searching for those terms. With negative keywords, you...
We have so much passion for what we do here at Transformation Marketing. Lacy's Passions: Engaging Mentoring Creating Transforming (pun intended) (Lacy is our Lead Designer & Social Media Specialist) Christina's Passions: Dynamic Quality Service Community...
We are so excited to announce that we have been selected as a finalist for an AEO (Association for Enterprise Opportunity) Entrepreneur award, which recognizes businesses that have provided an individual, family and/or community with the means to achieve a positive...
I'm not a doctor. I'm not a lawyer. I'm not a mechanic. I'm not an accountant. There is a reason I don't do any of those jobs. You wouldn't hire me to do any of these jobs. I'm not trained to do them. I don't have the skill set to do them. And, I wouldn't enjoy doing...
I cannot tell you the importance I've found in a great work environment. Well, actually, I can... and that's what I'm going to do. I've had both in my life. I've had work environments that I really enjoyed and I've had some that made my job so miserable that it...
This week, I asked the team at Transformation Marketing to give me some little known facts about themselves and I'm glad I did. We got to take some great trips down memory lane and learned a lot about each other! Take a look at some of our talents, achievements and...
A lot of people ask us, "Should we do a jingle?" And the answer is…well…maybe. Jingles are very difficult to get right. Did you catch that? VERY DIFFICULT. The first thing you have to consider is, does your marketing budget allow you to buy the ad time needed to get...
Keywords, impressions, clicks, and ads are all easy enough to understand, but in today's blog post we discuss more complicated terms that can make a big difference in the success of your Google AdWords campaign. Cost Per Conversion - Sometimes referred to as cost per...
I love to invest in growing my knowledge base. I love to read business related books (wish I had more time for it). I just finished Entreleadership by Dave Ramsey. I am a Dave Ramsey fan and was excited to read his book directed toward business leadership and company...