Just as fashion trends come and go throughout the seasons and the years, design elements do the same. It's hard to stay up-to-date with the current trends in design, so I've put together a list of the top color, logo, and typography trends for 2013 and 2014! Color...
Congratulations to Lincoln, Nebraska for being named Top Digital City in Nebraska by Google this week! Every year, Google gives this award out to one city in each state. This year, Mayor Chris Beutler and Senator Deb Fischer accepted the award on behalf of Lincoln...
We've all heard the saying that time is money and money is time. So, how do we slow down time to make more money? Well, as much as I'd love to have the ability to slow time down, I haven't quite figured out how to make that happen! However, here's what I can do - I...
Advertising to people on-the-go can be critically important for today's retailers and restaurants. In fact, a large percentage of searches happen while people are on-the-go or doing something spur-of-the-moment. Below are four ways that retailers and restaurants can -...
In the business world, there's always a lot of talk - and a lot of misconceptions - regarding the concept and implementation of branding. For instance, is branding your logo? The colors your company uses? Perhaps it's about the feel of your company? In reality,...
Sitelinks are a great way to offer Google searchers even more ways to visit your website. With a recent update advertisers can now enhance their ads on Google even more. In today's blog post we will discuss the new update to Sitelink Extensions as well as discuss some...
We love having interns here at Transformation Marketing (and not just to get us our coffee!) We are very proud to offer internships that not only get them in the door of a real marketing company but also give them real life experience for what they will be doing once...
New product launches are exciting because they have a lot of potential for success. But how do you get your customers to notice a new product if none of them are actually searching for it? In today's blog we've got two methods that can provide a lot of great traffic...
Yesterday, we were incredibly honored and humbled to have won 2 awards at the AMA (American Marketing Association) - Lincoln Chapter Prism Awards. To sit in the same room and be mentioned along with some of the larger companies such as Cornerstone Printing, Pickering...