"Guinness breaking the alcohol-mold" In the spirit of St. Patrick's Day this past week, I figure I'd spend some time talking about another adult beverage company in Guinness. Guinness has recently changed their marketing strategy to differentiate themselves from the...
Today, we want you to be the judge of good marketing and good design. Which of these companies do you think is better? You probably have already realized that these two designs represent the same company. (These are before and after shots of a website we...
Many people now enjoy watching videos daily. Video has become a necessity for most companies and many viewers enjoy watching videos over reading material. These videos can be made into advertisements or commercials, which can persuade a viewer's decision when making a...
What is the first thing that comes to mind when you think of St. Patrick's Day? Drinking. St. Patrick's day is known to be one the biggest, if not the biggest drinking day of the year. In fact, Time magazine rated St. Patrick's Day to be the second biggest drinking...
Media placement is very difficult, especially when you are relying on media reps to lead you to the best place to spend your marketing dollars. Here are a few helpful hints when planning your media placement. Forget your favorites First, take your personal preferences...
Since St. Patrick's Day is right around the corner, we asked our team members to tell us why they feel so lucky. After seeing everyone's responses, we think we may have the luckiest team around! Shannon Filing (President) I feel lucky to be able to build this company...
This month, in light of St. Patrick's Day, we are going to talk a little bit about the difference between a "lucky" marketing campaign and a marketing campaign that has experience, strategy and research to back it up. At Transformation Marketing in Lincoln, Nebraska...
Digital is becoming one of the quickest developing media platforms for consumption. This is why TV is now merging with digital media. Instead of going away, television is changing to fit what the consumer wants. "Last November, Nielsen reported that the...
Your website is like your digital storefront. It's just as important for it to be as inviting and appealing as your physical place of business. In this infographic, we show you the top elements to consider when creating a website you can be proud of! 1. Space Like any...