SEO (Search Engine Optimization) has changed dramatically over the years. Some changes have made life easier, while others pose a challenge. Social media is a powerful tool available to you for moving up in search engine rankings. Here's a few tips on leveraging it to...
Trying to put your brand's entire strategy into just one video will not connect with your audience. Creating one video for the consumers used to work, but not anymore. "The average attention span is now 8 seconds – 1 second less than a goldfish," according to the...
Every designer has their favorite fonts, the fonts that they don't really care for, the fonts they personally have something against... and then there's the universal, unspoken "Do Not Use" list that designers all know and love to hate. For most of these fonts, they...
Many brands are starting to add digital video into their marketing mix. When creating a strategy for a brand, many businesses only had traditional video as an option. Not every brand could afford it, and it was not a mandatory piece to the strategy. Now this has...
It's Spring, love is in the air, and we wanted to spread that love around the office and share with you what some of us have to say about getting to work with the team we have here at Transformation Marketing. Shannon Filing (President) I love that our team is dynamic...
If I had to sum up marketing in one word, it would be consistency. There you go, I've told you the secret to marketing. (Just kidding.) But truly, it is one of the most important factors of marketing. Did you ever hear one ad on the radio and then go right to that...
We are excited to welcome the 4 interns we have the privilege of mentoring during the Spring Semester of 2015! At Transformation Marketing, we take great pride in our internship program and the interns we have here. Our internship program, unlike many out there, does...
Are you feeling lucky? If you said yes, you must have a full-service marketing agency in your corner of the ring! Those who have gone from having their marketing pieced out; the cable company is creating their television advertisement, the radio station is putting...
Investing your marketing money into video can be very important. Video can be a crucial part of a company's strategy – when produced correctly, video can be well worth the investment. Video is essential for your marketing plan because it can be used across...