DSLRs completely changed the face of photography. Taking a medium that required expensive film and a time consuming print process and turning it into a massive consumer market. Where we once had to have a dark room or take our film to another company for developing,...
Ok, forgive me for the title. But really, what’s the point of promoting or even maintaining social media accounts if it’s not driving customers through your door? Social media is important, really important, but can also seem unproductive if it’s not increasing...
Storytelling - noun. 1. the sharing of events with words, images, sounds, and/or experiences. People want stories, not advertisements. We want to laugh, cry, and most of all, connect with things and other people. Good marketing is not just a billboard or a TV...
Depending on the format of your project, you can have anywhere from 15 seconds to an hour to get your message across through video. Let’s assume for this post that we’re talking about your typical commercial. You only have 15, 30 or 60 seconds to make an impact,...
Snapchat began as a simple photo-sharing app, but has evolved into a major social platform in the past two years. With over 100 million active users daily, Snapchat is no longer just a way to send disappearing selfies to your friends, but a noteworthy player...
As of last year, the average internet user spent 1.72 hours per day on social media sites. For marketers, almost two hours of social media usage means almost two hours of message flow to and from consumers. It would be silly for brands not to capitalize on this...
Marketing is like chess. It’s all about strategy. Strategy is the meat and potatoes of any successful marketing campaign and, without a solid plan, the mission will fail. But enough with the metaphors, here’s five things to know and love about marketing...
“Not losing isn’t everything, it’s the only thing.” – Vince Lombardi “We’re not going to lose this game, I guarantee it” – Joe Namath “Tell them to go out there and not lose one for the Gipper” – Knute Rockne "Play to win." It was only a matter of time until a...
At Transformation Marketing, we take pride in the mission and values of our clients. Before we get our hands dirty, we take the time to get to know our clients and develop a feel for the brand in its entirety. Here are a few questions we take some time to ask before...